The NFL Football season is now in full swing. My two teams, the Buffalo Bills and the New York Giants, got off to a very rough start in Week 1. But they both bounced back looking like different teams in Week 2 to take home a “W”. There are 14 more games now to go, so we’ll see which team will take the field this week.
The New York Jets were the team that made an embarrassment out of the Buffalo Bills in week 1. They brought out Tim Tebow for the first time as a New York Jet. The Tebow Wildcat play has been receiving quite a bit of hype and it appears that the Jets will continue to use him in this formation. So I’m obviously not a Jets fan, but I am interested to see how Tebow does this season especially since we have just launched one of our biggest sweepstakes for a client that just so happens to feature Tim Tebow.
The FRS Time with Tebow Sweepstakes is offering people the chance to “Win Time with Tebow” and over 1,500 other prizes. FRS has a team of athletes that champion the products that includes Tim Tebow as well as Tour de France winner, Lance Armstrong, and Captain of the US Women’s National Soccer Team Christie Rampone. The products can be purchased online at their website, www.FRS.com, or in various retail locations throughout the country.
The way to enter the sweepstakes is to purchase a specialty marked bottle or package of FRS and look for a promotion code that is either under the cap or printed inside the packaging. We generated over 3 million codes for FRS to use on their products and created this special sweepstakes landing page located here at www.frsfuelstebow.com.
Participants gain an entry into the sweepstakes with every code that they submit. So the more codes they get, the more chances they have to win. The Grand Prize winner will receive a trip for two to meet Tim Tebow plus thousands of other prizes will be awarded including autographed jerseys, footballs and helmets. Plus, everyone who enters will receive a coupon by mail for a free bottle or can of FRS.
Because people have to purchase the product to get the code we have included an AMOE (Alternate Means of Entry) which is detailed in the rules. People can write to us to receive a code by mail. So we are complying with the sweepstakes “No Purchase Necessary” mandate.
I am curious to see how well this promotion does and if it fluctuates according to how hot or not Tebow and the Jets are. As a fan, I hope they’re not. But as a marketer, I hope the program is a success.
Let’s Go Bills and see if we can make it back to the play-offs for the first time in 12 seasons!