Super Bowl XLIV Sunday is finally here and while it's a frigid 17 degrees here in Western New York this morning, and the mid-Atlantic region is buried under two-feet of snow, the forecast for South Florida is a balmy high of 69 degrees and no precipitation. Well it's a good day to stay inside, watch some football and eat and drink. I'm sure many will blame the weather as a reason not to go to work tomorrow.
Well I've been writing and tweeting about the advertising and marketing surrounding Super Bowl XLIV for the past 2-3 weeks now. So we'll finally get to see what all the hoopla is about. Yes I'm hoping it will be a close game, but the Colts are definitely the favorite over the Saints.
Last week I tweeted about this one article from the Inside Facebook blog "Facebook Marketing Goes to the Super Bowl" which seemed to get many retweets, so I thought I'd share it here. Check out the post, it's a good summary of who has integrated the social networking site into their marketing mix. By the way, did you happen to hear the news Facebook shared on it's 6th birthday? They rolled out their new home page and announced they now have 400 million worldwide users!
I wanted to write today about Super Bowl XLIV's biggest advertiser, Budweiser, who has bought five minutes of air time during the game. At the going rate of $3 million for a :30 spot that equates to $30 million! Now I'm sure they negotiated a package price, but still we must drink a lot of beer in this country for that to pay off!
What the marketing folks at Anheuser-Bush did differently this year was to ask fans on their Facebook Page to view three different videos and then vote on their favorite that they'd like to see televised during the Super Bowl game. Each fan who voted could then publish the voting results to their wall so that it ended up in their news feed for their friends to see as a way to help the promotion go viral. The Inside Facebook blog post reported that 2,000 people had posted comments on the voting since it opened last Friday. The Budweiser Facebook page has slightly over 262,000 fans as of now.
Well obviously the voting is over by now and the favorite spot that will make its debut during the Super Bowl game is "Fence" which features the ever-popular Clydesdales. So as the Inside Facebook post states "Such a strategy definitely maximizes the audience of 100 million (or so) Super Bowl watchers and the approximately equal number of U.S. Facebook users, giving Budweiser potentially twice the audience for its buck."
Sorry Budweiser, but we stocked up on Labatt's Blue Light for today's game. Being so close to Canada, it's the best value going. Looking forward to the game, the ads and watching The Who perform at halftime! Let's go Colts!