Today is Leap Day where every four years we get an extra day added to the end of February. Some say we should do something different with the day since it’s a gift of time. However, today really is just another Wednesday and we all have schedules to keep to, right?
First thing I did when I sat down at my computer this morning was to visit Facebook and hop on to a dear friend’s page to wish her a Happy Birthday. I always remember that Diane was born on leap day and I noticed that many others remembered as well since she had lots of wishes. I celebrated a big birthday myself this week. I am now officially a 5 year old blogger. I wrote my first blog post on Donna’s Promo Talk February 27, 2007, and have been at it since. Thanks again to my friend and founder of the Lip-sticking blog, Yvonne DiVita, along with her business partner and now husband, Tom Collins, for helping me get started. Lip-sticking is older then my blog, so I guess some of us are now considered old timers in this business.
Part of my birthday celebration tradition is writing about the same brand that I choose to devote my first blog post about which is Dove. They’re a great brand that I love and have been following their Real Beauty Campaign over the years and I continue to support them. So after I wished my friend Diane a Happy Leap Day Birthday this morning I then searched for Dove and pulled up their Facebook page. To my surprise I found that it was a great day to visit their page because Dove had just converted to the new Facebook Timeline. I had read that Facebook was planning to slowly roll out Timeline for businesses, but I hadn’t see one yet.
It really is a very interesting page. Dove has an expanded photo section on the top showcasing women. Their page says that they updated their cover photo 17 hours ago. So this is a very recent change. At the top left of the page there is a menu bar that includes Timeline, Now, and Highlights and each has a drop down menu. So I chose “Now” and went to the bottom of that menu to “Founded”. It tells me that Dove was founded in 1957 (a year before I was born) and has some old B&W photos including this one.
I then started to move up the timeline and saw that they had some highlights of memorable moments, such as a photo in 2007 of their ProAge campaign in which they included older women showing lots of skin. Then I found what appeared to be their first post on March 30, 2009, which Dove asked this question “5% of young women are excited about the future. What are you excited for?” That made me go back and look at when I first joined Facebook which my Timeline tells me was July 31, 2007. That means I’ve been blogging longer than posting on Facebook.
Further up Dove’s timeline I found the infamous “Evolution” video which they posted on June 23, 2009, that went on to became the first video to really go viral on YouTube. Dove featured this photo here on their wall on Oct. 2, 2009 which was on the cover of Glamour magazine of some of the top “plus-size” models working at the time. They look pretty beautiful to me.
I then jumped over to the “Timeline” menu to see what that was all about and found a link to specific pages you could visit that represent different topics such as Skin, Hair, Deodorant, Men+Care and Social Mission. I visited the Hair page and found a sweepstakes that just ended that tied into the red carpet and Academy Awards called the Dove Hair StyleCast. For six weeks Dove gave five fans a week a Dove Hair Style Pack.
Under the “Highlights menu” you can view Posts by Friends, Posts by Page and Posts by Others. I found just 3 of my friends that Like this page and no activity. I hope this blog post drives some of my friends to Like the Dove page. Currently the page has 5,948,700 likes and 23,051 are talking about it.
Dove’s post today says the following: “Real women have been our inspiration from the very beginning. Today your photos, stories, and memorable moments make up our new timeline. Take a look and see how real women, like you, have always been at the heart of the Dove story.”
So my first impression of a Facebook Timeline Business page is a very good one. I’ll have to check out some other big brands to see if they converted yet. If you see any leave a comment here so we can visit them too and let us know what you think.
We all now should be thinking about what we’re going to put on our Facebook business Timeline page. Yes, it is hard to keep up with the latest technology, but I hope to still be blogging in another five years from now and writing about it! Thanks everyone for reading my posts! I wish I could spend this Leap Day just reading other people’s post. But gotta get to work.