Super Bowl XLVI will be played on February 5 in Indianapolis at Lucas Oil Stadium. That means it's that time of year again to be writing about one of the biggest marketing events of the year. Now that the Green Bay Packers and the New Orleans Saints have been eliminated, what teams do you think will win? I'm going with Eli Manning and the Giants. Here's a great article I read yesterday from the WSJ titled "Why Giants Really Could Win It All".
So the next question will be what marketing and advertising campaign will come out a winner? The team at Doritos is at it again with their sixth "Crash The Super Bowl" contest. This contest has become the grandfather of all user-generated contests. The contest finalists have now been posted and last week their submissions surged to the top of the viral video chart after generating over 1.7 million views. This year's contest received more than 6,100 entries from people hoping their video will become one of two Super Bowl ads to be televised during the game, with a possible $1 million prize if viewers rate their ad highly enough.
The 5 finalists will all receive $25,000 each and a trip to Indianapolis for a private Super Bowl XLVI party hosted by Doritos. Following the voting round, the two finalists with the most votes will be declared the Grand Prize winners and their spots will be aired during the Super Bowl XLVI broadcast. If either of these commercials is awarded one of the top 3 spots (including ties) according to the USA TODAY Ad Meter rankings, that Grand Prize Winner will receive a bonus of $1,000,000 for the #1 spot, $600,000 for the #2 spot OR $400,000 for the #3 spot. In addition, the Grand Prize winners will be offered a consulting contract with The Lonely Island, a comedic trio consisting of Akiva Schaffer, Jorma Taccone, and Andy Samberg, best known for a series of "digital shorts" aired on Saturday Night Live.
The voting period is going on now till January 29th. Doritos this year is offering an incentive just for voters with the “Vote For A Chance To Win” Sweepstakes. They have integrated various ways participants can register to vote this year that include mobile and social media. The entry methods include the CrashtheSuperbowl.com website itself, a mobile optimized version of the website at m.crashthesuperbowl.com or crashthesuperbowl.com/mobile, the Doritos Facebook page, via Buzzfeed, through an Xbox console, and by clicking any of the various online banner ads the brand is running.
For every 100,000 votes received, a random drawing will occur from among all entries received during that voting period for a chance to win $10,000. Currently the site meter says they have received close to 300,000 votes, so they must have pulled two winners already that each have won $10.000. Doritos will do up to 10 drawings for a total potential prize pool of $1 million.
I just reviewed the five finalist spots. Three out of the five include dogs. One is a guy who acts like a bird and the last stars a very cute baby. All quite silly. Here's my favorite, which one is yours?