Donna's Promo Talk

Halloween Goes Political and Starbucks Launches Free Coffee Promo

Halloween in now over and Election Day is around the corner. The election played a big role in the choice of American's Halloween costumes with an estimated 574,000 adults dressing up to resemble a political figure. Along with the candidates Batman was also a very popular costumes due to this year's blockbuster hit The Dark Knight according to the National Retail Federation’s 2008 Halloween Consumer Intentions and Actions survey, conducted by BIGresearch. Batman came in at No. 6 for adults, No. 8 for children and No. 16 for pets.

The survey also estimated 2008 Halloween spending was to reach $5.77 billion, despite the economy. “Halloween is serving as a nice reprieve for many Americans this year,” said Phil Rist, Vice President of Strategy at BIGresearch. “Whether they hosted their own party or hit the streets trick-or-treating with their children, consumers want Halloween costumes to reflect their creativity.”

Sarah Palin costumes were very popular among females this year and Tina Fey of course takes the prize as the No.1 best impersonation of the VP Candidate. Here's the spoof she did on Saturday Night Live last night with John McCain. It's just too funny. You have to give McCain some credit for being such a good sport, even when the script has "Palin" going rouge and promoting a Palin in 2012 t-shirt for sale!

NBC developed this widget with the video which was very easy to find online this morning and it encourages viral marketing by providing several options to easily embed into your favorite social media sites. I put it on my Facebook profile as well.

Starbucks teamed up with NBC on this widget and used the SNL hype last night to launch their Election Day promotion which they will be giving away coffee on Nov. 4th.  Voters simply need to cast a vote, then tell the barista at their local Starbucks and they'll receive a tall cup of brewed coffee at no charge. Starbucks says "In the best tradition of democracy, we are using the honor system for proof of voting. "All consumers need to do is visit a participating Starbucks on Election Day and say that they voted. The Starbucks TV ad automatically runs at the end of the SNL skit.

So we have a bit of pop culture working into both our Halloween and our Election Day this year. Google also got in on the Halloween fun this year and sent us at the agency this Halloween greeting created by their new Ad Display Builder. I haven't tried it yet, but they claim they made this ad in two minutes.

Lastly, before Halloween '08 is a faint memory, you have up until Nov. 7th to enter your pet in the Better Homes and Gardens Halloween Pet Costume Photo Contest. Judges will vote on round 1 on Nov. 14th and select 20 finalists who will be posted online. The public can vote on their favorite up until Nov. 23rd. The winner will receive a Flip Video Mino Series Camcorder, a Philips 9-Inch Digital Picture Frame and a $200 VISA gift card. Four runners-up will each receive a $75 VISA gift card. So get those pet photos in now. As of today there are 246 photo uploaded. I'm a golden retriever lover, so this is my favorite.

Happy Belated Halloween. I hope you had a good one. And don't forget to vote on Tuesday!

Join The Cause to Help Violence Against Women

Since I launched this blog almost two years ago I've written several posts about Dove's Campaign For Real Beauty in an effort to help spread their positive self-esteem messages. One of the social media marketing firms that has helped Dove get this message out to us bloggers and into the social media word is RocketXL. I was recently honored when they contacted me about a totally new initiative that they're supporting that also involves empowering women.

So I couldn't help but utilize this blog as well as my guest blogging privileges on Lipsticking.com to help spread this message. Please visit my Lipsticking.com post to read about  The United Nations Development Fund for Women (UNIFEM) and their Say NO To Violence Against Women which is the new movement that RocketXL is now working with. You can join this movement by just simply adding your signature to the widget found below.

October is Pink Promotions for the Cure

It's still October, a very busy month. I wrote this post about October being the greatest month of the year for sports...my Boston Red Sox team is now history for this season. I guess it was never meant to be, so congrats to the Tampa Bay Rays. But how about those Buffalo Bills! They're on an amazing start to this year's NFL season.

I also wrote this post about October being the start of the holiday shopping season. October kicks off the 4th quarter which is such a crucial time for many marketers who count on this time of year to make their sales goals.

But what I haven't posted about yet, and something that is so relevant to my personal life, is that October is breast cancer awareness month!

I've  written about my mom many times in this blog and the fact that she has breast cancer. She was first diagnosed early in 2007, underwent chemo treatments, went cancer free for a few months, and now it's back. I believe I haven't written about it being back. My parents traveled up to New York State this past June for their first visit in over two years since they moved to South Carolina. Mom didn't seem quite right though so they decided to cut their stay short to get home to see her doctor.  The tests showed that the cancer seemed to creep back in, but this time it jumped from her breast to her lungs!

McDonald's Lost Ring is Big Idea at PMA's Digital Marketing Summit

Here's a continuation of my report on PMA's first annual Digital Marketing Summit which was held last week at the Bridgewaters at the South Street Seaport in downtown NYC. After Rob Master, North American Media Director for Unilever, got us started off we then heard from the McDonald's brand/agency team, Kim Lloyd, Sr. Director of McDonald's Global Marketing and Julie Channing, Sr. Account Director with AKQA, with a presentation titled "Going Global with a Big Idea".

The big idea was the Lost Ring which I first wrote about here back in April after I attended PMA's Annual Integrated Marketing Conference where I got to hear Neil Golden, CMO of McDonald’s USA, give us a first look at this innovative program. The ultimate goal of this marketing campaign was to celebrate the spirit of the Olympic Games. McDonald's gave their agency, AKQA, a very brief, brief which stated this goal as well as it should also tie-in with Beijing as well as build the McDonald's brand on a global level.

Unilever Digital Marketing Campaigns top PMA's Summit

Yesterday I attended PMA's first annual Digital Marketing Summit which was held at an interesting location, the Bridgewaters at the South Street Seaport. It was a beautiful day so it was great to have a location like this that allowed the sun to shine through the windows and skylights as well as having a wrap around terrace that enabled us to walk outside during the breaks. It was however a bit technology challenged with sun glares hitting the presentation screen, videos not running on queue and mics that left somewhat to be desired. But all in all it was worth the trade-off.

Rob Master, North American Media Director for Unilever kicked off the morning with a history of some of the most successful digital marketing campaigns that all came from Unilever brands. Rob shared with us that overall Unilever has shifted from digital being just a part of the media plan to this year it being the centerpiece of their strategy. They've made an organizational commitment to this strategy and have agreed not to plan online in isolation. Their key driver is consumer engagement and they have consistently reached this goal through rich storytelling that has helped to bring their brands to life.

Their journey first began with the Axe brand when they created some entertaining and engaging content specifically for online which ended up going viral. They first showed these short form films, "mini-stories" as they were calling them, to focus groups and tried to explain what these online programs were. This resulted in the term "webisode" first being put on the map.

Dove's Calming Nights products followed up next with a campaign which featured three original webisodes directed by Penny Marshall and starting Desperate Housewives actress Felicity Huffman. These webisodes which could be viewed on dovenight.com showed Felicity dreaming of visiting classic TV moms such as "Leave it to Beaver" mom June Cleaver, "The Munsters" mother Lily Munster and "The Brady Bunch" mom Carol Brady.

Next followed the birth of the "Viral Video" with the creation of Dove's now famous "Evolution". This video had legs way beyond their wildest estimates and proved that consumers are in control. 

Rob then shared with us an Evolution video parody that was posted here on YouTube.  Instead of a quick progression of a woman getting more beautiful, it was of a man getting fatter, older and uglier. Dove embraced this video instead of trying to shut it down.

Unilever’s I Can’t Believe It’s Not Butter brand created an animated webisode series which turned its main character, Spraychel, into a star. Spraychel ’08 used political humor and asked the public to vote for her vs. butter and “demand 0 calories and great taste”.

Klondike Bar ran a consumer-generated video contest asking "What Would You Do for a Klondike Bar?". Some great videos have been submitted that can be viewed here which prove that there are some huge fans out there that love their Klondike Bars. Final winner should be announced this week.

“In The Motherhood” is a program developed by the Suave brand which started out by asking women bloggers to write about funny moments of being a mom. From these posts Suave has turned these stories into scripts and created a series of webisodes. They showed these at ABC’s upfront presentation this year since they will be moving them to primetime on the network this season. Here’s a great example of content starting online and moving to TV vs. TV shows going online.

So Rob wrapped up his review of the past and present digital marketing campaigns by giving us his recommendations on the top three ingredients that should be included:

1.    Provide a cross section of media that helps to bring the program to life

2.    Include relevant links to pop culture that provide opportunities for engagement and amplification

3.    Make sure you have rich and innovative storytelling at the center of the idea

Thanks Rob for sharing all this with us and kick-starting our day.

Stay tuned here to read more from some of the other great presenters PMA had lined up for us this day. I’ll be reviewing what we learned from McDonald’s, Borders.com, Digitas as well as those mobile experts who told us how to start implementing mobile into our online campaigns.

Olympics Wrapping Up and Dove Partners with "The Women"

Last week I was out taking a August vacation like so many of the rest of us this time of year. So, that's why you haven't seen any new posts from me. I went back down to Myrtle Beach to visit my parents who still don't have Internet access. I sat out in the driveway a few days with my laptop and snuck on to a neighbor's "unsecured" wireless account...just enough to check email.

One thing about not having Internet access is you watch more TV. It was great that the Beijing Olympic Games were going on since I spent quite a bit of time with my mom and daughters watching many of the events. I had originally wrote that my two teenage daughters weren't that into the Olympics when it first began, but we all really got into them, especially my college-bound daughter. Who could not be excited about Michael Phelps who my girls think is really "hot", as well as the beach volleyball teams, both guys and girls, and of course women's gynmastics. The games are now starting to wind down with tomorrow being the closing ceremonies.

In the latest news, US Women's Soccer won the Gold by defeating Brazil. The team was able to do it without their famous teammate, Abby Wambach, who I mentioned before is a graduate of the same high school my daughters are from.

NBC Universal had a very successful Olympics and said earlier this week that more than 196 million viewers have watched the Beijing Olympics on its various networks through the first ten days. This figure makes these games the fourth-most-watched TV event in U.S. history, NBC said, "only behind the complete totals of the 1996 Atlanta (209 million), 1994 Lillehammer (204 million) and 2004 Athens (203 million) Games." They sold an $25 million in additional advertising that they were holding on to and said that overall the network had secured around $1 billion in Olympics-related advertising from about 100 marketers. They owe Micheal Phelps a big percentage of that!

So, it's now on to the next big thing, which will be the political conventions! Once their over than we can really "get ready for some football!"

Oh and since I was out last week I missed my guest blogger spot on Lipsticking and instead wrote a post yesterday which I don't want you to miss. This post is about the latest project from the folks at Dove and their Campaign for Real Beauty. So please again visit Lipsticking and read about Dove's new short film The Women Behind "The Women". It's another example of a great viral marketing program and this time integrates some entertainment marketing as well! I'm asking readers to please leave their thoughts and comments on what they think about the campaign. So chime in!

 

Online Promotions: The Big Shift

I wrote this post a week and a half ago about a report by Borrell Associates which states that the online promotions category is expected to nearly triple over the next five years from $8 billion last year to $22.8 billion, surpassing all other online advertising categories (paid search, banners, e-mail, audio/video advertising). Since I wrote this post Borrell Associates was gracious enough to send me a promotional copy of the report. So I would like provide you some more detail and well as some of my observations.

To recap, the report states that as in offline promotions, most of the value of online promotions is the cash value of incentives that are given to motivate short-term sales. The report also states that online display ads (Web page banners, pop-ups, etc.) have lost their luster and that spending on them has been generally flat for the past two years. They believe it will peak this year at $12.6 billion, and then begin a precipitous decline to less than half that amount over the next four years. They also state that paid search advertising is likewise facing a luster-loss and they foresee it hitting its peak next year at $16.9 billion, followed by a gradual decline.

Currently online promotion spending is only 22% of the total $37 billion overall interactive marketing pie. Overall promotions account for about 60 percent of all dollars spent annually in global marketing. The Borrell report says that the composition that makes up online promotions spending will continue to evolve over the next five years. Spending for online discounts and rebates (for example, the reduced ticket prices offered by some airlines) will continue to dominate the category, however, it will decrease in share going from 41.4% in 2007 to 38.7% by 2012. Spending on online games and contests however is predicated to grow from 10.5% of the online promotions pie in 2007 to 28.4% by 2012.

As I said in my previous post, to many of us in the interactive promotions business this is great news. We now have a report that helps to confirm what we've known all along...online promotions, specifically sweepstakes, contests and instant-win games, produce highly measurable results. By putting the right incentive in front of the right audience, you can get them to act! So while this report may contain predictions that seem strange to some, it makes perfect sense to us promotions people. We all know that marketers today need campaigns that can provide measurable results, and online promotions are an effective way for them to achieve this.

What I believe is an up and coming trend which will help fuel the growth of online sweepstakes and contest promotions is integrating them with social media. The strategy of combining these two marketing tactics is bound to become a big part of the increase that is predicted over the next five years.

Social media, including blogs and social networks, has dramatically increased the speed and coverage of word-of-mouth, also known as viral marketing. Blogs are powerful socializing tools that connect people from all over the world and build relationships, therefore can easily get the message out about a promotion. Bloggers like giveaways and contests and integrating a chance to win promotion into their blog provides added value plus excitement for their readers. Bloggers and social networks also help to spread the word quickly about an online promotion that a marketer may currently be conducting. To help get key bloggers involved with a contest promotion, marketers might want to consider inviting a few to be on their panel of judges 

A survey from BIGResearch, cited in the Borrell report showed that 38 percent of people that were online were also watching television; more than 20 percent were listening to radio; 9.5 percent were reading a newspaper; almost 7 percent were reading a magazine. The local medium best positioned to take advantage of the trend could be local TV.

The report goes on to suggest that the local media companies can capitalize on this trend by focusing on creating “promotions” for their advertisers. This may include establishing a special promotions team to develop promotional campaigns that will deliver measurable results for advertisers. These campaigns can include quarterly contests and give-always, weekly or monthly half-price gift certificate sales, “best-in-town” online voting campaigns for restaurants, dentists, ice cream parlors, golf courses, etc. Holidays and sporting events (College Bowl, Super Bowl, NCAA Tournament games, etc.) are all prime promotion periods.

An example of a local promotion sited in the report was created by WAVE-TV in Louisville, KY.  The “Win, Place, Show” promotion was a contest tie-in with the Kentucky Derby sponsored by the Kentucky Lottery. Contestants were invited to choose their three favorites in order for the Kentucky Derby, the Preakness and the Belmont Stakes. The person with the highest number of points – awarded for each correct choice – won a color television.

Another WAVE-TV advertiser, the Louisville Zoo, had been running a discount season pass promotion for the past six years. Its most recent promotion was a “Name the Baby” contest in which visitors to the site could enter suggestions for the zoo’s baby elephant and other baby animals. Both this promotion and the Kentucky Derby contest drove people to WAVE3.com to participate.

A further example was a contest run by WKRN-TV in Nashville, TN, in which they tied in to the 2007 College Bowl games.  The goal of “College Bowl Frenzy” was to increase page views and unique visitors for WKRN and to offer some fun interactivity for their viewers. Jamie Camp, Internet sales manager for WKRN said “It puts us in touch with participants at a more personal level.” With more than 32 College Bowl games last year it was a great fit for them. The contest received 1,000 participants which offered WKRN the chance to gain more knowledge about their audience.

WKRN offered their sponsor advertisers 15-second video spots on the site before the news and weather clips. Advertisers included KFC and RJ Young who were able to choose among three different level packages. These sponsors had online tile ads and displays on the College Bowl Frenzy pages. All the sponsors had the opportunity to create a sign-up survey to collect user information. They were also able to offer giveaways of their own. Since implementing contests, WKRN’s website traffic has quadrupled.

Local newspaper website sites are also offering opportunities to advertisers looking for an online presence without buying standard online advertising. Buffalo.com, owned by The Buffalo News, has been running contests for advertisers since the site launched in 1999, but rather than use contests as a way for advertisers to gain sales leads, Buffalo.com offers them more as an incentive program for advertisers who place ads in The Buffalo News, and as tie-ins to events such as movie premieres.

One promotion they created was an interactive game for Basil Cars called “Hidden Treasures”. Participants could look for Basil Treasure coins in the Basil ads running in the Buffalo News and also on Basilcars.com. When they collected all six coins they could then attach them to a game board and mail them in for a chance to win a two-year lease on a car or $7,000 in Basil Bucks.

What this report is basically saying is that we need to take a look backwards at some of the basic principals of marketing that have worked for years offline (nationally and locally) and effectively make them work online. Here are the three main drivers behind what they believe is the cause for the big shift to online promotions from traditional advertising.

1. Advertisers are demanding larger and more measurable returns from their marketing investments. New technologies are increasing marketers’ targeting and tracking capabilities as well as their expectations. Even within online advertising there is demand for more targeting, more measurement, and better ROI.
2. The Internet is better suited for research and fulfillment than for conveying emotion and excitement for a product. While the Internet does contribute to brand and product awareness, its uniqueness is that it’s interactive, which makes it a perfect media for promotions.
3. Online promotions are primed to closely mirror their offline counterparts. The ratio of non-ad spending to ad spending for total marketing expenditures (local and national) is 60:40. For online marketing, the ratio is 22:78. The online spending ration is out of synch because the Internet is still a relatively new medium and businesses are still experimenting with its marketing capabilities.

So while we all don’t have crystal balls that can look five years into the future, we can always look backwards. It’s an exciting time to be in the interactive, online promotions business. I’m looking forward to the next five years.

Sex and the City "Purse-onality" Contest & Sweeps

Right now we are in a pretty ho-hum time of year for new theatrical movie releases. Everyone seems to be more focused on renting DVD's to catch up on movies that won Oscars this year. But give it about another month and it'll be the start to the summer movie blockbuster season. One that I'm personally very eager to see is the return of the ladies from New York with the release of "Sex and The City", the movie on May 30th. I'm a big fan of the series and I have to admit, I really miss these characters.

Apparently I'm not alone in loving these characters...here's an interactive promotion that began on April 1 from an online retailer that has partnered with New Line Cinema to promote the premiere of the movie.  BAG BORROW OR STEAL is a unique business which lets women borrow designer handbags and jewelry online. What an interesting business model this is. They have developed this consumer-generated content, "Style Profile Contest" which invites women to submit videos in which they identify which character whose style most resembles their own, as represented by the handbags and accessories found in their closet. So, entrants need to explain if they think they're like Carrie, Samantha, Charlotte or Miranda and why.

The videos can be submitted on YouTube and as of today there are only 16 videos to view. Some women have chosen Charlotte for her classic style and her favorite Chanel designer handbags. Other have chosen Samantha based on her desire to stand out in the crowd and have bags that are bold and colorful. Carrie's style is described as spunky, spontaneous, energetic, a real individual, so her bags are always unique. Miranda was chosen because she's a polished career-woman with a child, so the bags that she needs have to be stylish, but also be able to carry a few necessities, like extra diapers!

So, let's get some more videos up there (I'm really tempted to do one myself). Videos can be submitted up until May 9th. The first 50 people to enter will receive a $250 borrowing credit to BAG BORROW OR STEAL. One grand-prize winner will be chosen around May 14th to receive a $500 credit along with tickets to the movie premiere in New York City along with airfare, hotel, transportation and $500 spending money! They also will provide the winner with space to document her own experience in a blog which I'm interested to learn more of how they're going to go about this.

Five judges from the fashion world have been recruited to pick the winner. They are:

• Carol Han - Market Editor, Elle.com
• Jennifer Sherry - Fashion Producer, E! Entertainment
• Lesley Scott - Editor-in-Chief, Fashiontribes.com
• Marissa Rubin – Fashion Market Editor, People StyleWatch Magazine
• Pamela Pekerman – Founder and Editor-in-Chief, BagTrends.com

They'll be choosing the winner based on creativity, presentation skills and entrant’s expression of his or her passion for handbags and Sex and the City as well as the overall video quality.

A separate sweepstakes lets people take an online quiz to find their “Sex and the City purse-onality” for a chance to win additional credit, movie posters and T-Shirts.  BAG BORROW OR STEAL's website also offers a “Sex and the City” shop filled with a collection of luxury accessories inspired by the four ladies of the movie. They also have a viral marketing component that you can forward to friends and of course they have a link to the movie trailer. Kudos to BAG BORROW OR STEAL for developing a great promotion that really ties nicely into their brand as well as to the movie.

So, the hype is really going to start heating up over the next month for this movie release...Will Carrie end up marrying Mr. Big?  Check out the official movie website for more fun. There's icons and wallpapers you can download, a great soundtrack you can listen to and there's even this Official Movie Blog. It all looks great!

Social Media MarketingTool Prompts 941% Increase in Sign-Ups

Marketers today are beginning to look more and more at Social Media as an innovative and effective way to reach their targeted audiences and achieve their branding and marketing communication goals. The marketing goals will differ for every business or organization; however most Social Media Marketing (SMM) programs or campaigns will involve some the following objectives:

• Increase brand awareness
• Create Brand engagement (pages viewed, time on site)
• Generate Publicity, positive buzz and word of mouth
• Drive traffic to a website
• Convert sales of products and services
• Develop strong inbound link generation, which benefits organic search engine rankings
• Produce positive ROI

Here's an example of a recent campaign that included social media marketing that had some great results:

Zecco Holdings, Inc. developed an online customer referral program that awards people when they get friends to sign up for a new Zecco Trading account. They have built a financial social networking community that has access to free stock trading through its wholly owned subsidiary, Zecco Trading, Inc. PopularMedia, a social media marketing solutions agency, worked with Zecco to develop a viral marketing campaign that resulted in a 941 percent increase in Zecco Trading account sign ups.

Influencer marketing tools made it simple and rewarding for people to invite their contacts to join the MyZecco community, and motivated invitees to open and fund new Zecco Trading accounts.Through a variety of rewards ranging from a $25 certificate to iTunes to a charitable donation, Zecco found that online customers were most responsive with a cash giveaway. If a customer referred a friend who opened a Zecco Trading account, they would receive $50 in their Zecco Trading account. In addition, their friend would receive a free investing book. Program participants invited an average of 6 friends each.

“The key to a successful social media campaign is not only the ability to identify who is influential but also what makes them influential,” says Jim Calhoun, CEO of PopularMedia. “By unlocking and demystifying social networks, businesses of almost any size or industry have the potential to more effectively community with online customers.”

I guess it shows that if it appears that your friends are making money, than you want to get in on the action as well. This social media marketing campaign successfully acheived most of the objectives I listed above.

McDonald's The Lost Ring Promotes the 2008 Olympics

I got to hear Neil Golden, CMO of McDonald’s USA, review with us their strategy of concentrating on their menu and creating products based on customer’s need into what he called “the strongest turnaround in business history.” Neil was another of the top-notched speakers that PMA offered us this year at their Annual Integrated Marketing Conference held in Chicago last week.

Neil also told us that McDonald's isn't doing "Promotions" anymore. Wait a minute, what was that? Instead he said they are concentrating on PROMOTION that adds attention and has relevance to their long-term brands. He went through and mentioned a few of the "Promotion" programs that they've been focused on.

The Lost Ring is a new program aimed at promoting the McDonald's brand and their partnership with the International Olympic Committee. It's an alternative reality game (ARG) which is sponsored by both in anticipation of the 2008 Olympic Games in Beijing. The game was officially launched last month after some buzz was first created online through a viral marketing push that didn't have the sponsors' names associated with it. Neil said that the goal of the promotion is to tap into the existing equity McDonald's has with the Olympics as well as the whole social networking trend in order to join forces online globally.

The game is built around the fictional concept that more than 2,000 years ago an Olympic sport was lost to history and that now, five Olympic-caliber athletes have turned up in corn fields around the world, amnesiac but sure they've been tasked with some great mission.

To play the game you have to visit The Lost Ring.com where you first watch a trailer that's been created at the same high quality of most theatrical film releases. Neil told us that 1.5 million people have viewed the video to date and they currently have over 200,000 active gamers coming from all 119 countries that McDonald's does business in.

What I didn't realize is that Jane McGonigal is behind the creation of this game. Jane describes herself as a game designer, a games researcher, and a future forecaster. Her bio on her blog, Avant Game, says "I make games that give a damn". Check out her blog post here where you can learn much more about Jane, how to play this game as well as how it came about.

Anyhow, I first met Jane last year while attending the Interactive Promotions summit that ePrize sponsored in Las Vegas. Jane was one of the keynote speakers and spoke about her game philosophy and the World Without Oil game she was working on then. It was a very intriguing presentation which I wrote a post here about her as well as the rest of the conference.

Neil also did tell us that McDonald's Monopoly Game will indeed be back this fall and they continue to enhance its relevance to the brand each year and bring in some new partners. Last year they showcased the previous year's winner in order to create awareness that people do actually win these games. We'll have to wait on what new enhancements they'll add to this year's interactive promotion.

Back to The Lost Ring, now knowing that Jane is behind this game, I'm very eager to find the time to play it. If anyone has experienced the game please let us know if "You're Lovin it" or not. You're welcome to leave any of your thoughts in the comments section here. Also if you're interested, here's a Wiki that's been created that you can get some additional pointers on as well.