Donna's Promo Talk

Sharp Teams up with MLB with their Lights Out Challenge Sweepstakes

It's October, and besides the upcoming presidential election and the doom and gloom about Wall Street and our ecomony, let's not forget that it's the most exciting month of the year for sports. I finally got around last week to writing this post about my favorite sport, NFL Football, and the excitement us Buffalo Bills fans have been feeling. We were certainly brought back to a hard reality this past Sunday when our starting quarterback went down on the second play of the game and we lost BIG! But hey, we got a bye coming up this week and we're still 4-1. Much better than we're we've been in over 10 years!

So now I have to talk about those boys of October. Yes, this year's Major League Baseball season is coming to a close. Neither New York teams made it to the playoffs this year and the playoffs have already showed us that 2008 isn't quite the year for those Chicago Cubs either. However, my team, the Boston Red Sox are in there. I'm watching them during Game 4 against the LA Angels right now on TBS as I write this.  So if I get distracted at some point, please give me a break.

Now I'm hoping that the Red Sox will be playing the Tampa Bay Rays next week on October 14th during the fourth game of the American League Championship Series. That's when Sharp Electronics will be teaming up with TBS on a really innovative promotion that will give fans a chance to win a Sharp big-screen TV.

Sharp is promoting its “Lights Out Challenge” with a series of 45-second TV spots that debuted during last week's initial round of Major League Baseball playoff action on TBS. These spots not only highlight the promotion but also the the brand's energy-saving TVs.

The spots direct fans to this TBS micro-site, where they can enter the Sharp Lights Out Challenge Sweepstakes for a chance to win a 46-inch or 42-inch Sharp Aquos TV. They can also register to participate in the partial blackout by indicating how many lights they intend to turn off and logging in their zip code.

“The end goal is to increase awareness and ultimately increase sales,” said Sharp spokesman Chris Loncto. “It really fits perfectly for us.”

Sharp Aquos is MLB’s official HDTV. This interactive promotion is a unique way to integrate traditional TV media with an online promotion. TV viewers during the fourth game of the ALCS  are typically a pretty sizable audience  giving that the series is the best of seven games. This should give Sharp an effective platform to push its LCD TV products in prime time while still at the beginning of the NFL season, at the start the NHL season and just in time for the important 4th quarter holiday shopping season.

Loncto noted that the company also is intent to present its energy-saving perspective: “One of the core philosophies of Sharp is to present products that are energy-saving and energy-creating,” he said.

The micro-site will feature a U.S. Map that will track the states that have turned out the most lights. Announcers on TBS will report on how much energy was saved and which states saved the most during the post-game show.

So whether the Boston Red Sox make it our not, I'll still be tuning in and shutting off some lights. This should be interesting. BTW - there still is no score in the top of the 5th inning, but the Angels are pushing with two men on base. Gotta go now!

NBC Promotes Sunday Night Is Football Night

It's already Week 4 of the new NFL football season and I can't believe I haven't written about football once since it started. Last year I had this post written on opening day. We all start out with great hopes for our team and by now we're either still very optimistic or we're realizing that we're in for a very long season.

Well the Buffalo Bills are now 4-0! They haven't been in this spot in 16 years, since 1992 when they were the Super Bowl team that consisted of Jim Kelly, Thurman Thomas and Bruce Smith! We Bills fans are very, very ecstatic. However, we do realize that since they haven't made the playoffs in the past decade that they've been given a pretty easy schedule this year. Plus, their conference rivals, The New England Patriots have lost their star quarterback, Tom Brady, so that has helped their season outlook quite a bit as well.

NBC Sports is back, entering its third season, with their Sunday Night Football season this year and their main objective is still focused on making "Sunday Night Football Night". They started off the season this year with a September promotion in 7-Eleven stores aimed at targeting its core audience, 18-to- 34-year-old males who NBC sees as the hardcore fans for these Sunday night games.

The Big Match-Up Promotion features branded Big Gulp cups with full Sunday Night Football schedules and branded hot dog containers for that Super Big Bite at 7-Eleven. Banners bearing NBC Sports’ signature tagline, “Sunday night is football night,” are displayed in the windows of the 6,000 7-Eleven stores around the country. Theses banners are co-branded with Pepsi who is a sponsor of NBC’s Sunday night football franchise.

“We wanted to be the first sports franchise to be in 7-Eleven because it’s the best way to reach that hard-to-reach male demographic,” said Mike McCarley, vice president of marketing, promotions and communications for NBC Universal Sports & Olympics. “It’s a great destination to reach those young men who are the avid core football fans.”

7-Eleven found that Sunday Night Football tested off its focus research charts in appeal among those young males, compared to movies it’s promoted to that same demographic crowd, according to McCarley.

7-Eleven came up with the Big Match-Up concept to tie to its Big Gulp and Super Big Bite. Fans had the chance to enter all month in a sweepstakes for a chance to win a trip to a live taping at Football Night in America at NBC Studios in NYC. FreshWorks, who I previously wrote about here when they won this year's top  Reggie Award for another 7-Eleven promotion, are executing the campaign.

NBC Sports has also created the Sunday Night Cookbook which is being marketed through Amazon.com and Barnes & Noble outlets. The cookbook is part of a partnership with Time Warner Home Entertainment and features recipes from top chefs and players representing each NFL team, along with NBC’s announcing crew and singer Faith Hill. Sales proceeds are going to Taste of the NFL, which supports food banks around the country, and the book is expected to be a big holiday season hit.

Well this Sunday Night Football game just ended and the Chicago Bears beat the Philadelphia Eagles 24-2O. It was a great football game. The Bears!

Now we still have 13 more weeks left in this NFL season. Can the Bills hang in there for the long haul? I don't know, but it's gonna be fun watching them. At least we have a prayer. This is such as great game.

Confessions of a Back-To-School Marketing Mom

I'm still trying to recuperate from this past weekend, both physically and emotionally, but thought I should get around to updating my blog tonight nonetheless. This past weekend we dropped my first born daughter off at college for freshman orientation week which started this past Sunday along with many other parents across this country. Not only was it our first college move-in experience, but it also happened to be in New York City at NYU.

We first drove to my sister's house on Saturday who lives about a hour north of the City and who we spent the night with. She happened to invite a few of my old friends over which caused us to be up a little late. Therefore our time getting into the city on Sunday was not as early as we had originally planned. Nothing really new for us though.

When we arrived in NYC I have to say that NYU was pretty well prepared. They had blocked off most of the parking places in front of the dorms and had traffic cops which allowed you to pull right up to unload. However, once uploaded, you had to move your vehicle out ASAP and then check out your options.

Next steps included signing up on a waiting list for a cart to put your stuff in and then waiting on a line that was out the door and down the street for the elevators. Since there was four of us and my daughter's room was only on the fourth floor we decided to skip the elevator line and instead carry her stuff up the stairs ourselves. On my first way up with stuff in tow I passed a mom who was walking up to the 12th floor! She said she had no choice but to do the elevators since they were 12 floors up!  I have to admit that my husband carried the majority of the heavy stuff up to her room which concerned me because it was your typical humid, NYC summer day.  Thank god he quit smoking last year and with the help of some water bottles that we brought with us, we're all still alive today.

Once the stuff was in the room we started unpacking and setting it all up. Now this was our first college move-in experience and even though I thought we were pretty much prepared and thought of everything, there were things we didn't. In old buildings, especially in Manhattan, you don't have many electrical outlets, so we needed more extension cords and power strips. Students today come with too many electronics...laptop computer, printer, TV, fridge, microwave, lamps, etc. One of her suite mates next door even brought a Wii!

The dorm does provide free cable TV hook-up, but it just so happened in our case that the box was on her roommates' side of the room. So we needed a really long TV cable to make it work! No way could we have known this before we came nor the fact that her roommate, who happens to be just from Long Island, would beat us to the move-in.

Thank god for Kmart, which was just a few blocks from the dorm. My husband walked there to get the last minutes things that we needed and then had to go back out a second time. There was also a Radio Shack in the area so they got our business on trip #2.

Now Kmart and Bed Bath and Beyond are the two biggest retailers in the NYU area and they had a shuttle bus set up to take people back and fort on move-in day. Bed Bath and Beyond went another step further and hosted a party at their store that evening for all NYU students which they offered 20% off on their total purchase. The party latest till midnight that night and there were supposedly free snacks and other give-aways. I think this is a brilliant marketing promotion, however, my daughter didn't attend the party. By the time we left her she pretty much had everything she needed. Plus her particular college was hosting a party that night which she did attend. I did however see many families walking around that day with full Bed Bath and Beyond bags.

There is currently a joint online sweepstakes promotion targeted to college bound students called Shop Smart for College Sweepstakes sponsored by Bed Bath & Beyond and Staples. They have a grand prize for students and another grand prize for parents. It's only open till September 2nd, so you need to check it out soon.

We have been somewhat conservative with our spending all summer long as I believe most Americans have. But I have to say that over the past month we contributed quite a bit to the local economy by just getting her ready for college. I'm not sure how most moms do it, but even with the best planning when it comes down to the final days you just start buying so that you have everything you can think of that she needs.

I was quite aware of the huge back-to-school marketing push this year that included many various promotions. We visited and bought from many different retailers, all who were marketing to the college-bound students. They included Wal-Mart, Target, Kmart, Bed Bath & Beyond, Kohl's and Penny's. So, you see what I mean? Did we miss any of the big ones?

We received many direct marketing messages from these retailers, some that included a checklist of "stuff" college kids need. I'm not sure if that was really helpful to us parents or if it just added to the list of "stuff" my daughter felt she really needed.

Next year I have to do this all other again with daughter #2. I think I'll be a little more marketing savvy then (even though I'm in marketing now). Plus daughter #2 is much more easy-going that daughter #1 so it will hopefully be easier. Or will it? We'll see.

The Dark Knight Breaks the Box Office Record But Who Are the Marketing Parnters?

Dark Knight has been the topic of conversation since it's theatrical release last Friday and I've been meaning to write about it all weekend but just haven't had the chance. So at least now I'm able to report that yes, it did indeed break the box office record as expected by selling $155 million worth of tickets. It was reported that moviegoers were surfing eBay and Craigslist for tickets, sometimes paying five times face value for them.

Now that The Dark Knight has become this summer's biggest  blockbuster, the question is should your children see it? The film is definitely "dark" and is more true to Frank Miller's view of The Batman than the TV series or the DC comics that we remember from our childhood. Both of my teenage daughters and their friends went to see it over the weekend and loved it. But they're not children nor are they the ones that grew up with the TV series or the comic books either.

So, why did Kmart decide to become the entertainment marketing partner with Warner Bros on this theatrical release and turn their stores into the “Official Batman Headquarters”?

Coca-Cola Launches Integrated Olympic Marketing Camapaign

Coca-Cola is not only the world's largest beverage firm but also the most recognized and valuable global brand. The company is a top sponsor of the Beijing Summer Olympic Games and the longest-running corporate supporter of the Olympics, going back to 1928 (Eastman Kodak would of been but they missed one year).

With now less then a month to go till the August 8 opening ceremonies, Coca-Cola has presented a series of new Olympic advertising, marketing, promotions and interactive activities. All of it centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

"The common theme in all these Coca-Cola initiatives is to celebrate the global connections and magic that occurs when the world comes together in friendship at the Olympic Games this summer here in China." said Kevin Tressler, Director, Worldwide Sports and Entertainment Marketing for Coca-Cola.

Three new TV commercials are being launched in China around the games. You can watch this one titled "Shuang City" and see Beijing transformed into an Olympic playground, featuring Olympic basketball athlete Yao Ming.

You can visit YouTube here to see a behind-the-scenes look at the making of "Shaung City" and also check out the other two TV ads,  "Bird's Nest" and "Yao and LeBron".

Celebrating America, the Olympic Games and their Sponsors

Happy 4th of July! It's such a beautiful morning here today and with Independence Day falling on a Friday it has given many of us Americans the gift of a long summer weekend. We have plans to visit some friends who have a place on Canandaigua Lake today, one of New York's magnificent Finger Lakes. It's such a picturesque part of the country and one that has been experiencing a growth in local wineries which has helped to raise the bar of New York State wines. Anyhow, I'm anxious to get out there and enjoy the day. However, it's been such a hectic last few weeks (I did survive the high school graduation party) and I haven't been on my blog, so here I am.

Today is the holiday in which we celebrate our country's freedom. However, many of us Americans this year are trying to remember how proud we are to be Americans, and yes I did say "trying"...it's been kinda difficult to do with the current presidential administration we have in place. But the Olympic Games are back this summer and they are helping to again bring out our sense of patriotism. We are now starting to see some of the trials on TV and hearing more and more about our U.S. teams and the individuals who are getting ready to compete in Beijing.

Millions of dollars are spent by brands to be official sponsors of the games as well supporters of the individual teams. This year some of the corporate brands that have been sponsors for years are getting some harsh criticism from international human rights activists that feel they are endorsing China's human rights record. However, Worldwide Olympic Game sponsors such as Coca-Cola, McDonald's, Kodak and Visa are all back. Unfortunately however, following the closing ceremonies of the Beijing 2008 Olympic games Kodak will conclude it's sponsorship as the Worldwide Official Imaging Sponsor which it has held for the past 100+ years.

It was back during the 1996 Atlanta Olympic Games that I got so heavily involved in creating and executing promotions for Kodak that I realized what a huge marketing event this is. During that year Kodak not only promoted it's worldwide sponsorship, but also supported the individual sports (national governing bodies or NGBs as they are called). The strategy was to assign specific sports to specific retailers and develop exclusive tie-in programs.

I was leading the agency team at the time working with Kodak on this program which resulted in 73 different account-specific promotional campaigns that we rolled-out in a six-month period for about 33 different retailers such as Wal-Mart, kmart, Target, Walgreens, Kroger, Safeway and some that have merged and are no longer such as Eckerd Drug and Revco. Many of these included sweepstakes for a chance to win a trip to attend the Olympic Games.

I learned an extraordinary amount that year about working with the Olympic Committee and the individual NGB's as well as learning the differences and individual needs of Kodak's retail customers. All these promotions were communicated mostly through in-store merchandising and some with retail advertising. Nothing existed online at all yet. That was just 12 years ago, and think about how different it is today. Not only have the promotions moved online, but the coverage of the games have as well.

So, from now until the games begin in August I will be covering many of the different interactive promotions and marketing programs that the various sponsors have developed. Thanks to those brands that support the games and the teams. They pay a huge price to be an official sponsor and without their support these games could not take place. So please do support them and their products and services as well as stay clear of those that try and jump on the bandwagon unofficially.

Have a great 4th of July weekend and stay safe. Please visit my last year's post which includes a vintage 4th of July video from 1940.

Subway and Vespa Promote with GET SMART

Another theatrical release hit the box office this past weekend which, like Indiana Jones, tugs on the heartstrings of us baby boomers. GET SMART was updated for the big screen starring Steve Carell as the bumbling Agent 86 and Anne Hathaway as the smooth Agent 99. It did pretty well grossing an estimated $39.1 million over the weekend although the critics weren't very positive. Those of us that remember the TV series will agree that it was all based on some silly comedy that may not translate as well into today's entertainment world. But you have to admit that casting Steve Carell as Maxwell Smart was a great choice.

Vespa and Subway have teamed up with Warner Bros. for this entertainment marketing tie-in. In addition to making a cameo appearance in the film, Vespa is also giving away scooters to 10 lucky winners. Consumers can enter at any Subway restaurant or register online at subwayfreshbuzz.com or at VespaUSA.com. Customers can also receive a $5 coupon for Subway if they test drive a Vespa scooter at a participating dealership.

The Subway "Get Smart. Eat Fresh." interactive promotion is both a sweepstakes and an instant win win game. Over a $1 million dollars in prizes is up for grabs with a 1965 Sunbeam Tiger Series I Convertible as the top Grand Prize. This car is valued at $58,500 and the winner gets an additional $25,072 in spending money that can be used to cover taxes. That is a pretty cool prize with a total value of $83,572. The winner will be randomly chosen in a drawing at the end of the promotion which concludes on August 10th.

The instant win game is where they're giving away the Vespa GTS 250 as the top prize. The second prize is a  VIP Warner Bros. Lot Tour which includes a trip package to Los Angeles along with some spending money. Nine yellow Vespa LX 50 scooters will be given away as third prizes, and several other secondary prizes that include Apple and Best Buy gift cards along with Get Smart DVD's and "Movie Money" to see the Get Smart movie.

To play the instant win game consumers have to first enter the sweepstakes which allows them one game play per day. They need to enter the secret code which can be obtained several ways such as visiting a participating Subway restaurant and making a purchase which will be then included on the register receipt. Codes will also be found on in-store displays, hidden in the Subway and Vespa websites and also obtained via an email request. The promotion is being administered and hosted by eprize.

So I hear that the shoe phone makes an appearance in the film which of course having mobile communications isn't a stretch today as it was back in the '60's. But I'm wondering why some of today's big mobile phone brands didn't get on board with this - where is our Verizon "Can you Hear Me Now?" character? I think he'd fit in very well with Agent 86, don't you?

Dads, Grads, Brides and...The Hulk!

It was a weekend of "Dads, Grads and Brides" for me which mirrored the way most retail marketers define the month of June. With all that I had going on this weekend I never even got a chance to get to my computer except to briefly check my email before I went to bed last night.

Saturday we started the morning at an 11am wedding ceremony for our nice, Elizabeth, which was held at a beautiful outdoor setting with Lake Ontario as the backdrop. The rain held off for the most part... just a few sprinkles came down on us which no one seemed to mind too much. After the lunch reception we headed back home to change clothes and out the door again we went to a high school graduation party. Then Sunday was Father's Day which I got to spend at home catching up on the usual weekend chores and watching Tiger Woods march on to force a playoff round today in the U.S. Open Championship against Rocco Mediate.

The Incredible Hulk was also released in movie theaters and grabbed the top spot at the box office with $54.5 million in sales for the weekend. However, it didn't come anywhere close to Marvel Entertainment's other movie release this season, Iron Man, which brought in $104.2 over the Memorial Day weekend, the second-best premiere ever for a non-sequel. Universal Pictures is Marvel's distributor partner on this movie which stars Edward Norton as the scientist who turns into the Hulk when maddened.

Kmart used up some of their entertainment marketing dollars to partner with The Incredible Hulk. Their "Incredible Dads" Father's Day Promotion takes advantage of the "Dads" day timing. Consumers are invited to purchase "Incredible Dad" Hulk-themed gift cards, and those who purchase at least $50 worth can receive "movie money" for two general admissions to see the film.

Additionally, Kmart is running a mobile marketing segment of the promotion that includes a text-to-win sweepstakes that gives consumers a chance to win a trip for four people to the Universal Studios Orlando theme park. Other prizes include Kmart gift cards and THE INCREDIBLE HULK merchandise which is also available for sale at Kmart.

I can not finish this post if I did not mention the loss of Tim Russert this past weekend which has deeply saddened so many people, especially those of us in Western New York. Tom Brokaw said on NBC Friday evening that if we were to morn and celebrate the life of Tim there wouldn't be a more approriate weekend than Father's Day. Thank you Tim for all you have shared with us. You will be greatly missed. It's hard to imagine going forward with this year's presidential election without you.

So, as for my closing remarks, Happy Father's Day to all and as Tim would say....."GO BILLS!" 

WWE Raw $Million Giveaway Crashes ePrize Site

Well, there are good days and bad days when your business involves technology, and for ePrize, the leading supplier of interactive promotions, yesterday was not a good day. What every marketer fears when launching a major online promotion happened to WWE during their WWE Raw telecast last night...their promotional site crashed.

Now eprize hosts their clients' promotional websites on their servers and redirects them to an eprize.net URL, so I'm not sure if they had any problems with other client's sites, but it was reported today that the website for Vince McMahon's Million Dollar Mania Giveaway Contest  went down because of high interest and the amount of exposure the promotion had received. So while it's great that they got quite bit of traffic, it's isn't good to not be prepared to let your guests in.

From what I understand Vince McMahon announced the contest last night during WWE Monday Night RAW which airs on the USA Network. For those of us non-wrestling fans, Vince McMahon is the Chairman of the WWE Board of Directors and majority shareholder of World Wrestling Entertainment, Inc. In addition to owning the organization, he also wrestles often and has held both the WWE World title in 1999 and ECW World title in 2007.

Vince will be giving away a total of eight prizes, totaling $1,000,000 in this sweepstakes to be awarded live on WWE RAW next Monday, June 9th. Here's the breakdown:

• ONE GRAND PRIZE: $250,000
• TWO FIRST PRIZES: $200,000 each
• ONE SECOND PRIZE: $125,000
• ONE THIRD PRIZE: $98,000
• ONE FOURTH PRIZE: $75,000
• ONE FIFTH PRIZE: $51,998
• ONE SIXTH PRIZE: $2.00

No, that's not a typo. The last prize is actually two dollars! I guess they're trying to be funny.

The goal is to bring back and gain new viewers to WWE Raw.“This is no hoax. This is the real deal,” McMahon said to a live audience while standing at a Plexiglas podium full of play money. “Why would I give away a million dollars in cash? Maybe it’s because I’m eccentric, or maybe it’s because I’m generous. Or maybe I just want people to enjoy and watch what you enjoy every week.”

Now you can go visit the eprize promo site which is up. It invites fans to get in on the action by first entering their email address. Then it reminds then that they'll need a code to win. So next Monday June 9th at 9PM ET they can either tune into RAW on USA or visit wwe.com to find out what it is. In order to win they must be accessible during the two hours that the show is broadcast by the phone number they provided when they registered.

So, eprize I'm sure is now ready to have a record number of hits next Monday night. It will be interesting to actually go visit the website during this time frame and see if it's running slow. I can play the game, and not even watch the show. So, I'm not sure how well it will boost WWE Raw ratings. We'll have to wait and see. Either way, both WWE and eprize have gotten some publicity out of this.

Dr. Pepper Explores with Indiana Promotion

Well today is Memorial Day, the day we pause to honor those who have lost their lives in pursuit of freedom and love of our country. It is the designated day to pay tribute to these Americans and celebrate with ceremonies, parades and family gatherings since most of us have been given the day off from work.

It is also the unofficial start of summer. Women can now feel comfortable wearing white pants and shoes. Those of us living in the northern part of the country can rest at ease taking our houseplants outside and planting annuals. Being a three-day weekend, it is the biggest movie weekend of the year with box office records to break. This year the release of Indiana Jones and the Kingdom of the Crystal Skull drew in a huge audience that put the film on its way to become the second-biggest Memorial Day movie opening ever.

The fourth installment of this saga grossed an estimated $101 million from Friday to Sunday, plus $25 million from its opening Thursday according to Paramount Pictures. They expected to earn another $25 million today. This puts them just behind Pirates of the Caribbean: At World's End which had a Friday-Monday total of $139.8 million during last year's Memorial Day weekend.

I already wrote two posts on this theatrical release: this first post regarding the promotional partnership with Major League Baseball and the second post about a major promotional and advertising campaign from Burger King. Another brand that put their entertainment marketing dollars to work with an innovative partnership with Indy and Paramount is Dr. Pepper.  The Dr. Pepper Passport to Explore with Indiana Jones and the Kingdom of the Crystal Skull promotion centers around the adventure theme and will send 23 lucky winners on an adventure of their own-Indy-style!

Everyone who enters an instant win game code online is eligible for the grand prize sweepstakes and an opportunity to channel their “inner Indy” on an adventure to one of four exotic destinations: Egypt, India, Jordan or Peru. All places that Indiana Jones himself has visited during his adventures! Each trip package is provided through Expedia and consists of a 10-12 day adventure with a local tour guide who takes winners horseback riding, boating, hiking and other Indy-style excursions.

Game codes can be found under the caps or inside the wraps of specially marked Dr Pepper and Diet Dr Pepper. This interactive promotion is being supported by a TV spot with ads that began running on May 1. Additionally, scratch off game codes are featured in print ads which started appearing on May 9. Online banner ads have also give out game codes which have been running on the Yahoo! Movies section on Yahoo.com.

One-in-six codes will win a prize! Fans enter these codes online after they register or by texting them in to learn if their codes are instant winners and redeem their prizes. In addition to the adventure trips, prizes include T-shirts, hats, movie tickets and free Dr Pepper product.

“Dr Pepper is Indiana Jones’ biggest fan, so we are thrilled to add even more excitement around an event that is 19 years in the making,” said Andrew Springate, vice president of marketing for Dr Pepper. “With the 23 flavors of Dr Pepper, there is always more to explore, and we’re bringing fans more ways to explore and experience Indiana Jones this summer.”

23 iPod Nanos are also hidden inside specially marked cans randomly placed in 12-packs. The Nanos are pre-loaded with “Raiders March” — the Indiana Jones theme song by composer John Williams, as well as an exclusive behind-the-scenes photo from the movie set. Fans will also have the opportunity to collect six limited edition Dr Pepper collector’s cans featuring scenes and characters from the new film.

“By working with Dr Pepper, we wanted to create a rich experience for Indiana Jones fans, both old and new,” said Kayleen Walters, director of marketing for Lucasfilm Ltd. “Dr Pepper is an American institution, making it a perfect partner for the new Indiana Jones film.”

Well I did not go see the movie this weekend, but my 18 year-old daughter did with some of her friends and they were not impressed at all. Maybe this generation just doesn't get it. I guess I'll have to see it for myself. Let me know what you thought of the film if you were one of the many who helped make it a box office hit this weekend.