Donna's Promo Talk - Promotional Marketing that Creates Excitement and Gets Results

Fast Five Movie breaks box office records and our Instant Win Game continues to award tickets

The Fast Five Movie hit theaters this weekend and has been receiving great reviews. Being the fifth film in the Fast and Furious film series, it was questionable if this movie would succeed at the box office. Well it not only been called the best film in the series so far, but it also apparently is April's largest opening day ever with $33.2 million on Friday and another $3.8 million from Thursday midnight shows. 

The reason I'm so relived to learn this is because the Fast Five Movie is the center of the biggest promotion I've been working on so far this year...The Memphis Car Audio Fast Five Movie Premiere Sweepstakes and Instant Win Game. I first wrote about this promotion back on March 5th in this blog post right after it first launched. Memphis Car Audio is part of the Fulmer Companies, makers of Fulmer Helmets which are featured in the movie. So they've partnered with Universal Studios on this entertainment marketing initiative. 

I'm not going to review the entire promotion again, but instead would like to provide some updates. First, we drew a winner for the sweepstakes portion of the promotion back on March 16th, just in time to offer the grand prize winner a trip to Rio De Janerio to attend the movie world premiere which took place on April 15. As with any time sensitive trip we normally offer a cash option of 70% of the value of the grand prize. In this case the winner did choose the cash, so unfortunately we didn't send anyone to Rio. 

Since then we kicked off the Instant Win Game portion of the promotion in which we are giving away over 1,000 prizes up until May 31st. These consists of 2,000 movie tickets that are being redeemed through downloadable movie codes provided by Hollywood Movie Money. Other prizes consists of 10 VIP passes to Universal Studios Hollywood theme park, 100 Fast Five Movie DVD's, 25 Fulmer Helmets (the same model as featured in the movie), and one Memphis Car Audio System worth $2,500 which hasn't been awarded yet.

We've partnered with Signal HQ utilizing their cross-channel platform to enable multiple ways to play the game for chances to win. Participants can play once a day by texting the keyword “FastFive” to the shortcode 50101, or through a mobile enabled website that links off of the Memphis Car Audio website and also by visiting the Memphis Car Audio Facebook page. To date the website has by far brought in the most entries, with Facebook next and text messages third, for a total of over 60,000 entries so far.

Because we are using cross channel points of entry, the challenge has been that the only way to universally communicate to all the winners is through email. Signal has been responding to the winners of the movie tickets with email messages that each contain a unique code number from those provided by Hollywood Movie Money. I've been contacting the other prize winners to let them know what prize they have won and to confirm their home address to ship their prize. We've been doing this on a weekly basis and some winners have been inpatient and have contacted the sponsor before we've had a chance to. Therefore, now that the movie is out we will need to increase this to at least twice a week.

We had an incident last week where one person wrote in to Universal Studios and complained that their code didn't work. This one person's email was passed through many of the different partners in this promotion before it got back to me. Everyone assumed we had accidentally sent out the same code to multiple people, however, upon review we learned that the person complaining was never a winner to begin with. It appeared that one of the winners had forwarded his code on to others thinking the codes could be used multiple times. Sorry, but they can't.

There are always things that you learn when doing a huge promotion such as this, especially one breaking new ground by utilizing multiple channels. All in all it has been going extremely well and everyone involved has done a great job communicating to participants.

Since we have the full month of May left to award prizes, my initial fear was that we would be awarding tickets to a movie that was no longer playing. Now that the Fast Five movie has opened in theaters to great reviews and box office success, it most likely will be showing in local theaters throughout the month of May and most likely into June. Definitely not a worry anymore.

Now I just have to use my codes and be one of the many going to go see this Fast and Furious and Fun Movie!

Birthday wishes and promotions eaisly spread via social networks, email and traditional

Today is my birthday. Happy Birthday to me. I'm going to make this post short so I can start celebrating!

I noticed that more and more brands and businesses are using people's birthdays to give out special offers and promotions. Maybe I've signed up on way too many lists, but it appears the number is growing.

Here's a few of the birthday wishes I've received today and over the past month:

1. Pepsi Xtra's is a monthly email that I receive with special offers and ways to enter sweepstakes and contests. Today I received a special email messge from The One-Man Birthday Band featuring the McKenzie Twins singing the strangest Happy Birthday song I ever heard. I could share it with my friends via Facebook or MySpace or email it to someone. If you'd like to view this you can watch it here.
2. One of the local golf courses I play at sent me an email coupon for a free round of golf if I bring out three friends with me to play. Anyone want to play?
3. Baskin & Robbins (I love ice cream) again sent me an email with a coupon for a free scoop of ice cream.
4. A Happy Birthday gift card came in the mail from Victoria's Secret for $10 off a purchase. That always comes in handy for us women.
5. Oakley, which I have been wearing their sunglasses for years now, sent me a gift card for 20% off any purchase.
6. A local bar and restaurant, The Distillery, sent me a postcard with a Free Birthday Entree coupon with the purchase of another entree. 
7. Bonefish Grill, which I have never yet been to, sent me a celebrate gift card for a complimentary Bang Bang Shrimp appetizer with any purchase.
8. I received several ecards and still got some traditional paper cards, those mostly from family. This ecard is especially cute coming from another pet lover.
9. A birthday card from Care Credit who I use for medical related purchases. You think my own bank would send me something!
10. Facebook birthday greetings was of course the largest with over 30 messages and still growing. Some came with virtual hearts and birthday cakes. Most posted on my wall, but a few are private messages. It reminds me of how easy it is now to stay in touch with people and friends that you normally would not have the time to and I should do it more often. However, I did receive one Birthday gift from a brand on Facebook. It was from Johnnie Walker (scotch drinker I am) who sent me an email to link to their Happy Birthday app on their Facebook Page. It alows me to thank my friends on Facebook that sent me birthday greetings with ready-made messages together with a pair of scotch glasses. I'm surprised that I didn't receive more of these types of messages or offers from the many pages that I "Like". Here's the message I sent to my sister. 

The most bittersweet birthday wish I received came from my dad who called me at 10 a.m. this morning, the time I was born. My mom called me at this time every year no mater where I was. This was my first birthday without her, however my Dad kept the tradition going. We were both in tears on the phone.

So for now my husband, Kevin, and I are going to use the Bonefish Grill card and go have some dinner together. It is also our 24th wedding anniversary.

Thanks to all my family, friends and brands who have helped to make my day special. Maybe I'll get on a few new lists for next year and receive even more gifts!

 

Smokin Chili Cole Slaw and the Power of Marketing to Women

Tuesday afternoon I met up with my ladies golf league to play nine holes together which I've been doing now on Tuesdays during the season for the past six years! We got a great group of women who love the game, but more importantly we love just getting out and having a few cocktails and a bite to eat together after we play. Some women have played on the league way before I joined, and others are brand new this year. So there's always something new to talk about.

Last night after a picture-perfect day to play a round of golf, we settled in around the table to view the menu (which most of us now know by heart) and order. I found the conversation leaning towards food and who cooked what over the Memorial Day weekend. I stared sharing with the ladies this great new recipe for coleslaw that I tried for the first time which my adult children and their friends loved! It has quite the kick to it though I warned them and is rightly named Smoked Chili Cole Slaw. I continued to tell them that the recipe came from Hellman's and is part of their Real Food Project campaign I was recently introduced to through an email message from the brand.

So here goes the power of women listening to another woman's recommendations. I wrote this post a couple weeks ago, New study on marketing to women shows online product reviews and coupons highly influential which again proves the importance of word of mouth. Now in no way have I been compensated by Hellman's, or the parent company Unilever, to write or speak about this. I just happen to be a true advocate of the brand (either Hellman's or BestFoods depending on where you live in the U.S.) I will not, never, ever buy any other brand of mayo, no mater the price difference. I buy mostly the light version and sometimes the fat free version, but very rarely the regular mayo.

MomsRising Video follows the rules and goes viral!

Many times I've heard this question asked, "Does your company create viral videos?". The answer to that is clearly no. A company can't really create a viral video, however, there are many that create videos. It's really up to the people if the video goes viral.

Well now we have a another great example of a new viral video. It was created by the organization, MomsRising, which works to bring together millions of people who share a common concern about the need to build a more family-friendly America. Their Mother of the Decade video was released just in time for Mother's Day and already has been sent to over a million people and has received many hundreds of thousand reviews. It also has been featured throughout the blogoshphere in many, many blog posts, just like this one.

The video utilizes some fairly innovative technology that allows for personalizing the content with an individual's name throughout the video, and not just in plain text. This was sent through an email marketing campaign to members of MomsRising.org. Here's the link to my personal video:

Utilizing new technology alone is not going to guarantee you that you'll have a viral hit on your hands. Here's some of the basic rules you need to incorporate into any social media campaign, including viral marketing, if you want it be be successful.

1. Make it relevant - It's all about knowing who your target audience is and giving them content that they will relate to and engage with.

2. Make it personal - When you can, add as much personalization to your message as you can. But if you can't do one-to-one, then customize into as many different segments as you are able.

3. Make it brief - People today have the attention span of 2.7 seconds, about as long as it takes to read a tweet or text. Grab them in the first 8 seconds and then try and deliver your message in the next 50 seconds.

4. Make it creative - Entertain your audience and incorporate images, graphics, type design and talent that will add to your message, not detract from it.

5. Make it easy to share - Provide the tools (links, buttons, widgets, email) to enable your audience to pass the word and share it with their friends along with the catch phrase you would like them to use.

I immediately went and shared this with five women friends that I thought would appreciate it's clever message personalized just for them. Today I found out that one of the women that I'm currently working with on developing a custom Facebook page for one of my clients had her hand in this project. Very cool.

So next time someone asks if I can help them create a viral video, I just may say yes, but only if we follow these rules.

Last Day to Enter the Fly Away To Sweden Sweepstakes

Today is the last day of April already, so for me this month especially has just been a blur. I haven't had a chance to bring write about some of the new interactive promotions and social media programs that I launched this month for my clients.

First is the next promotion in the Fly Away Sweepstakes series. The month of April we partnered with VisitSweden on the Fly Away to Sweden Sweepstakes.

Originally the program was a partnership with Continental Airlines that I helped manage for three years in conjunction with In-Flight Media. How the program worked is that In-Flight Media teamed up with with the tourism department from a destination that the airline flew to and created a video of that destination that was promoted for a month and featured as part of the in-flight entertainment. The program ended at the end of 2008 and In-Flight Media started a similar one with Delta and kicked it off with the Israel Ministry of Tourism back in December whose goal was to promote the country during the holiday season.

As with the December Fly Away to Israel Sweepstakes, we are again utilizing the WildFire Application to host the microsite for this sweepstakes promotion and be able to integrate with Facebook. While VisitSweden didn't have a Facebook page when we launched this on April 1, they do now. So even though people dodn't enter through Facebook, the application still allows them to invite their friends on Facebook after they enter. So it's another great Social Sweeps promotion that incorporates the social network to help spread the word. We also utilized email marketing with a blast to our Fly Away Sweepstakes opt-in email list which invited past participants to enter for a chance to win.

So today is the last day to enter the Fly Away to Sweden Sweepstakes. So check it out and enter here for a chance to win a trip to Stockholm on Delta Airlines that includes hotel accommodations for 3 nights at a 4-star hotel in provided by the Stockholm Visitors Board. Also included is admission to the Vasa Museum for a behind-the-scenes viewing of the Vasa ship. Hurry, it ends today.

Bertolli's Romantic Nights Contest and Sweeps

Over the weekend I received an email from Bertolli informing me that the time has come to choose a winner in their Dinner and Your Movie contest! They have chosen four finalists who have submitted videos in this user-generated contest that began back in early February. The email was inviting me to view the finalists and vote for my favorite for a chance to win a trip to New York City.

Now to participate in the contest the submitted videos needed to explain what a romantic night means to them, what ingredients go into making a romantic night as well as they had to use Bertolli's Frozen Dinners as one of their ingredients. They then submitted these user-generated videos that were all posted on this microsite, www.BertolliNightsIn.com. From what I can tell there are a total of 328 videos submitted.

Well I watched the four videos that are posted on the site as the chosen finalists. I honestly wasn't too impressed by them, expect for one that I voted on which is clearly the favorite. So, please check it out and guess which one I voted on. You have up until the end of this month, April 30th, to vote and enter the sweepstakes.

So, now since I voted and filled out my online entry form I'm entered into the random-drawing sweepstakes for a chance to win the trip to New York. Not only does it include airfare and hotel accommodations for two, but it also comes with a chance to meet celebrity chef Rocco DiSpirito and two invitations to the Bertolli's premiere and party. The finalist that has the most votes at the end of the voting period will also win the same New York City trip package. The other three finalists will receive $1,000 each.

Bertolli has also partnered with NetFlix and is sponsoring a weekly sweepstakes in which they will draw 20 names each week to receive free dinner and NetFlix movies for a year. There is a separate online entry form for this sweeps, however, since I had to supply my email and a password to vote on the contest all I had to do was sign-in and I was automatically entered into this as well. So, they've done a pretty good job of collecting my personal data and asking me to opt-in to receive future info on Bertolli as well other Unilever products, who is the parent company.

The last part of this interactive promotion, which is being administered by ePrize, offers consumers a $2.50 coupon on any Bertolli's frozen dinner. Unfortunately I had to fill out another form to get the coupon, I couldn't just log-in. This form asks for additional information regarding which Bertolli products I've purchased in the past and how much. Well I haven't purchased any of the frozen dinners, but now that I have a coupon, I'll try one and then I'll probably receive future offers from Bertolli as well. Now isn't that what these interactive promotions are all about?

If you do vote, let me know here in the comments which one is your favorite and what you think overall about the promotion.

Forrester's Five Year Interactive Marketing Forecast

Being a member of the American Marketing Association I get invited to all of the many webinars that they put on with various sponsors. Webinars don't normally hold my interest and instead I find myself reading or sending email or looking online at something else. However last week I signed up for one that actually kept my interest so I thought I'd share it with you here.

The title of the webinar was "The US Five Year Interactive Marketing Forecast" which was presented by Shar VanBoskirk, Principal Analyst for Forrester Research and sponsored by IMPAQT, a search-engine marketing firm.

The forecast predicts that interactive marketing will reach $61 billion by 2012. What's really significant about that number is that it will become 18% of all marketing spend which right now it is only at 8%. So by that time we should see interactive as a part of an everyday marketing campaign budget and integrated much more with traditional media. For example this year we saw many more Super Bowl advertisers using URL addresses in their ads (64% I wrote about in this post) and integrating the ads with websites. So by 2012 that percentage should reach 100%.

The biggest trend is that consumer behavior is changing and technology is adjusting consumer media time. Emerging media is commonplace for the younger consumers. These 18-27 years are spending more time online then they are watching television and almost as much time on their cell phones. This is all not surprising, however, the thing to note is that they, Generation Y, are the mainstream consumers of tomorrow. Interactive will become more effective than some traditional channels. The lesser media channels of today will most likely have double penetration a year from now and we'll see new media activities that aren't even here today. So the real question is, what will consumers be doing tomorrow and will marketers be willing to invest in these new media activities.

Interactive Marketing was broken down into the following categories:

• Search Marketing is expected to triple in 5 years to over $25 billion.
• Online Display ads will reach almost $14 billion. The ability to create reach media ads will help this growth.
• Email marketing spend will shift to integration which means that email will start to be more integrated with other mediums.
• Online video has the steepest growth curve of any of these channels because it has a very low adaption of around $450 million today. It's an easy medium for marketers to understand and something that they're familiar with. Interactive videos will also help see this medium grow.
• Emerging Media which Forrester defined as social media, mobile marketing and in-game advertising and states that social media is poised to have the most significant growth of these three elements. Social media is providing many marketers with a way to help get them interactive.

Next Shar gave her most controversial statement in saying that she doesn't think mobile marketing is an immediate priority. All the other tools outlined in this presentation should have priority over mobile. She believes, and I have to agree with her, that we still have a couple of years for mobile players to work out the mechanics of how to make it work in a cost effective way. By 2009 it should then be a viable marketing priority.

So, what should marketers prioritize?

Top of the list are the mainstays that most marketers are using today...email, search marketing and online ads and absolutely search marketing which is the #1 way consumers find websites: 72% of adults are coming to websites via search results and 57% of youths - they use social media more than adults.

Social Media tools are the up-and-comers...social networks, blogs, consumer-generated content, online video, RSS, podcasts, are all tools that marketers should start to integrate into their marketing mix.

Interesting media that nobody is really investing in yet is mobile, in-game ads and virtual worlds.

Shar summarized the presentation by saying "The world of interactive marketing is just beginning to unfold in terms of the kinds opportunities it can provide to marketers and their customers. This opportunity is still not completely unfamiliar though...the consumer is still the same type of consumer, but the tools are different." Here are a few of her recommendations:

• Focus on the mainstays: email, search and online ads
• Experiment with social media and online video
• Think about mobile in the next 18 months
• Grow your keyword list
• Beef up your search analytics
• Refocus on SEO

Sounds all like good, sound advice to follow.

American Express Holiday Online Promotions Make Gifting Easy

As we're finalizing our Christmas gift shopping this Holiday season, we may want to consider giving gift cards. According to the American Pulse™ Survey conducted by BIGresearch 52.1% out of 4,069 respondents say they would rather receive a gift card or cash. One reason may be that consumers don't like gifts that were chosen for them (45.4% of those who received clothing as a gift in the past didn’t like or didn’t wear it). Another possible reason is that 46.3% of those who participate in gift giving/receiving during the holidays say they hate to return gifts because it is a hassle.

American Express is capitalizing on this trend with an online promotion enabling shoppers to receive a free Gadget Lover's Card worth $25 from American Express Incentive Services when they purchase five American Express Gift Cards. Shoppers can take advantage of this online promotion by visiting the website, purchasing any five American Express Gift Cards in one order and then submitting a rebate form. 

The Gadget Lover's Card can be redeemed for three months after the date of issue at U.S. locations of participating electronic retailers, including f.y.e., Sam Goody, The Sharper Image and Suncoast.

"With consumer electronics in such high demand, American Express is looking to make the holiday shopping experience simpler and more rewarding," said Stefan Happ, VP and General Manager, American Express Gift Cards. "With our Gadget Lover's Card, we are offering American Express Gift Card customers something extra to use when shopping for the hottest new gadgets this year."

Besides purchasing the gift cards online they are also available at participating retailers such as CVS and Albertsons as well as through a new partnership with Bank of America, however the promotion is only good with online orders.

American Express is also making it easy for their Cardmembers to give rather than receive through their GivingExpress program which connects them to more than one million charitable organizations. Cardmembers can make a donation in another person's name and then notify the person via email of the contribution through the GivingExpress program website (or find their own unique way to present the gift). Plus the Cardmember then earns double Membership Rewards.

American Express earlier this holiday shopping season brought back it's popular interactive My WishList cyber-storefront which was open Nov. 27 - Dec. 13. My WishList's storefront offered all Cardmembers the opportunity to buy limited quantities of some of the season's most wished-for items and experiences at unbelievable savings. From the luxury lover, to the gadget geek, to the adventure seeker, it provided must-have gifts for everyone plus it also featured dream experiences like a VIP shopping spree in 10022-Shoe, Saks Fifth Avenue's enormous New York shoe department, and a trip around the world with Continental Airlines.

Cardmembers were able to sign up for e-mail alerts that notified them when their My WishList items were available and also were able to pre-register their card info for quicker clicking. New to the site this year was a "tell a friend" viral marketing component that passed on the My WishList invite karaoke-style. Cardmembers also could send a holiday rock star greeting simply by choosing a song, styling the singer and dedicating it to the person receiving the e-card.

Past My WishList promotions have been overwhelming successes; last year, My WishList experienced over 7 million visits to the site. "Our merchants are thrilled with past response from Cardmembers to My WishList, noting significant spikes in sales after the promotion," said Penni Berns, VP, Network and Merchant Marketing, American Express. "It is these strong relationships with the world's top merchants that allow us to offer new and amazing wishes each year."

Well American Express sure seems like the closest thing to being an online Santa this year. Maybe next year I'll get luckier with the My WishList promotion. However this year I am going to take advantage of that Gadget Lover's Card. I still have a few more people on my list I need to check off today!

Register for PROMOLive's Interactive Marketing Online Conference Tommorrow

I'm going to take a short break today from writing about interactive holiday promotions to tell you about a free Interactive Marketing Online Conference that's taking place tomorrow, December 13th. PROMO Live, in association with Penton Marketing Media Group, publishers of PROMO Magazine, are sponsoring for the first time ever this virtual conference.

This full schedule provides best practices and thought leadership in 5 cutting-edge areas of interactive marketing --- consumer generated, mobile, games and contests, web, and email. Here's the agenda:

10:30 - A keynote presentation kicks off the conference with Karla Lacey, Director of Integrated Marketing Communications, Strategy & Planning, Cisco Systems. Karla's talk is entitled: The Customer Grows Up - Marketing in the Interactive World

11:00 - The Do's and Dont's in Developing, Launching & Marketing Online Games, Contests and Sweeps -  Sponsored by Bossdev

12:00 - CtoC Marketing (consumer generated marketing)

1:00 - Email for Brand Marketers - Sponsored by Campaigner

2:00 - Interactive Bonding ---- are you 365?

3:00 - Mobile-izing Your Brand

Each session is 45 minutes and you can click on each link above to read more details on each and to register. One registration allows you to attend all or just one session for free and also lets you come back any time through March of 2008 to view them.

So don't miss out. If you can't spare the day tomorrow, at least register and sit in on one session and come back later, maybe over the holidays when things slow down, and listen to some of the other sessions. Also, if you do attend, please feel free to comment here at let me know what you think. The organizers of the event are looking for feedback and would like to do more of these in the future, so let us know how you liked it, or didn't like it.

And don't forget...if want or need advice on developing and launching online games, contests and sweeps, please remember to contact me. That is by the way what I specialize in as well.

PMA Marketing Law Conference Asks "Who's In Control?" A Year in Review

PMA's Promotion Marketing Law Conference got underway this morning at the Downtown Chicago Marriott. The main ballroom was packed with a record number of attendees for this 29^th annual event who ranged from legal professionals, regulators, brand marketers and major suppliers in the industry. I haven'€™t been in a room full of so many lawyers since I attended this same event last year.

"Who's in Control Now? Navigating Tumultuous Marketing Changes"€ is the theme to this year's conference. The opening session carried this theme throughout which was presented by Ron Urbach, Esq. Partner, Davis & Gilbert LLP. Ron gave us an entertaining review of the year'€™s major promotional marketing campaigns and developments that would be covered in more detail in the sessions to follow. He even created his own fictional online media site, Ron Tube, which he utilized to showcase video content that he had created for the presentation.

Ron asked the underlying question, "Who'€™s In Control? The consumer or the marketer?"€ His answer was no one and everyone. "It€'s not about control. It's about relationships...relationships with consumers, third parties, and the world that ebbs and flows like a lava lamp in a constant state of motion."

Consumer Generated Content - The Doritos Super Bowl ad contest was by far the most famous of them all and has now gone down in history. We got to see both spots again that Doritos ran and they still got a laugh from the crowd. The Chevy Super Bowl ad was also highlighted. Ron'€™s belief is that CGC is really just another form of content creation and it won't be replacing marketing generated content by any means.

Guerilla Marketing -€“ We all learned this year from The Cartoon Network's promotion that the threat of terrorism is a very seriously issue and you can't play around with anything that even remotely may be associated with it. Ron compared the panic that happened in Boston from this promotion to the famous The War of the Worlds radio broadcast by Orson Wells that was used to promote the premiere of the movie many years ago.

Viral Marketing -€“ Is this the new :30 TV spot? Trust, emotion and the human need to interact really made this tactic take off this year. We were treated to watching Dove'€™s infamous Evolution viral video one more time and were reminded that it won this year'€™s Cannes Grand Prix Award. Ron pointed out that the big buzz really was that this viral video won instead of a TV ad.

Email Marketing - It'€™s still alive and kicking. Ron highlighted the Refer a Friend option as a very popular tool that was utilized very much this past year. However, there are privacy issues that need to be taken into consideration. Users of MySpace had their privacy violated when they received unwanted email messages from a third party that misused this option.

Blogs and Social Media -€“ These became the new media this year. But, just because it'€™s written in the digital world, doesn'€™t necessarily always make it real. Daniel Lyons from Forbes became a celebrity by creating the Secret Diary of Steve Jobs Blog in which he wrote posing as him.

Mobile Marketing -€“ Media is now going portable. This is the new frontier and we'€™re all waiting to see what the courts rule on two class action lawsuits regarding text-messaging promotions will be. Should premium text messaging fees as well as just standard fees be ruled as consideration? If so then it'€™s an illegal lottery. Georgia and California will both be reviewing this soon.

Rebates -€“ After many complaints about delayed fulfillment as well as those that are just too difficult to receive, new rebate best practices were released this year.

Gift Cards -€“ These are great for retailers, but have received negativity from consumers who don't understand some of the limitation issues. More disclosures are now required with these programs which should help eliminate misunderstandings.

So this is a very, very quick overview of Ron's presentation. I didn't even get a chance to tell you about his Ron Tube video with guest Bill Gates, Steve Jobs, Rupert Murdoch and Al Gore. Ron summarized at the end by asking us what's at the end of the tunnel, around the bend and is the next thing to change our world. He treated us to this new rap song that was created just for this presentation called "Who's In Control?" by Music 145 on the RONRAPS album produced by D&G Records (Davis & Gilbert). You can view it on the dglaw website. Thanks Ron for a great start to Day One. Day Two'€™s opening presentation has a very hard act to follow.