Today I wrote a post about another really great B2B user-generated content promotional marketing contest over at the Lip-sticking blog. Yvonne DiVita, the Lip-sticking blog founder and fearless leader, has written about eBay before on the blog, so their PR agency, Edelman Digital, sent Yvonne info on eBay's most recent promotional campaign. Since I'm the promotional blogger, Yvonne passed it on to me to write. Here's the post:
Here's a contest that eBay sponsored earlier this year that is another great example of an interactive promotional marketing campaign targeted to small businesses. The eBay Sellers Challenge was designed to spark the entrepreneurial spirit among eBay sellers. eBay registered members were invited to participate in the contest for a chance to win $25,000 to be used to help bring their business plans to life along with free marketing advice and support from the eBay.
The promotion began back on June 6 in which participants could submit a
business plan that responds to the question: "If you had $25,000, how
would you spend it to start your business on eBay, or grow it on eBay",
along with a video explaining their business plan and passion for
selling on eBay. eBay's panel of judges chose two finalists in each of
four categories and posted them online for the eBay community to vote
on which occurred during Phase 3 of the promotion, July 20th through
August 6.
eBay recently announced the winners in the four different categories who are:
US Veterans & Service Member:
Thomas Costello is a member of the United States Marine Corps and sells
computer equipment and parts on eBay. He plans to use his $25,000 award
to open an eBay store and buy materials to provide better visuals for
his products.
First-Time Seller: Tori Nichel
is a women’s contemporary clothing designer in New York who is hoping
to go global. She plans to open an eBay retail boutique with her
$25,000 award.
Part-Time Seller: Ryan Pugh
sells a variety of products she truly believes in and that she thinks
help people “live clean,” such as nutrition supplements, healthy
chocolates and resistance bands. With her $25,000, Ryan plans to
further diversify and grow her company on eBay by adding new products.
Full-Time Seller:
Janell Anderson-Ehrke runs a nonprofit organization called GROW
Nebraska, which helps 300+ rural businesses reach customers through an
eBay store. With her $25,000 award, she plans to provide better
training and education for these businesses to help improve their
presence on eBay.
You can still review their business plans and videos which are posted online on eBay as well as the four runners-up. Congratulations to all and good luck with marking your dreams come true. Please keep us updated on your progress.
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