The PMA's annual Promotion Marketing Law Conference is now almost three weeks away and is filling up fast! "Staying Connected @ The Speed of Change is taking place November 5-6 at the Fairmont Hotel back in Chicago again. I missed it last year, but that's not going to happen this year. The PMA, Association for Integrated Marketing has again invited me back as a guest blogger, or member of the press as it is also referred to. I thought I'd better disclose that right up front. I just made my hotel and plane reservations, so I'm Chicago bound.
The timing could not be more perfect for this conference this year because of all the headlines the FTC has recently been making regarding the
new impending social media endorsement guidelines which focus on bloggers. This 81-page
document is way to long and detailed for most of us to wade through, so to
get a front row seat at the FTC keynote session and hear it from the horse's mouth
so to speak will be priceless. David Vladeck, the FTC Director of the Bureau of
Consumer Protection, will hopefully guide us through this. It was also just announced today that Rosemary Harold, Legal Advisor to FCC Commissioner Robert McDowell will join Bob Corn-Revere, a former in house attorney for and expert on the FCC who will also address the audience.
While the FTC will be a major focus of the conference, there are many other very important sessions that will address topics such as the latest on Social Media, Instant Promotions, Mobile Marketing,
Targeted Advertising, Green Marketing, Branded Entertainment/Sports,
Renegotiation Contracts, Sweepstakes, Contests, Incentive Marketing and
lots more.
Overall there will be 100 speakers and 40 plus main sessions that include professionals from major brands such as AT&T, Coca-Cola, Comcast, Facebook, Google, GE, General Mills, Hanes, McDonald's, Microsoft, P&G, Tommy Hilfiger, T-Mobile, VISA and more. Plus of course one of the main reasons we attend these types of conferences in person...invaluable networking opportunities.
Ed Kabak, Chief legal Officer of the PMA says “All marketing and promotion lawyers should be sure to attend to find out how dramatic changes in the legal and business environment affecting our industry are likely to affect their business and clients.”
The PMA Law Conference traditionally draws over 500 marketing and law professionals. CLE credits are offered and a highly valuable conference binder of more than 800 pages is given to all the attendees as well as an updated Law and Forms Guide. You can view the full agenda here and there is still time to register online, although the discounted hotel rates are gone.
If you're going to be at the conference please look for me and say hello. This will be my first PMA law conference that I will be tweeting from. So follow me and look for the hashtag #PMALaw. You can also follow PMA on Twitter and also check out their Centers of Excellence blog.
Thanks again to the PMA for having me back as their guest.
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