Yes, we all keep thinking today's Tuesday, but it's really Wednesday already this week...great thing about long holiday weekends. So I just finished up my Wednesday guest post on Lip-sticking and wanted to share it with you here.
From the Lip-sticking blog: Well the calendar just recently turned to September and we now have the unofficial end of summer with the passing of Labor Day weekend. But we're already seeing some Pink as we get closer to October which of course is Breast Cancer Awareness month. Many big brands have become supporters in one way or another to help create awareness and raise funds for breast cancer research. Hanes is the apparel sponsor of Passionately Pink for the Cure and this year is running a T-shirt design contest to benefit Susan G. Komen for the Cure which includes a $250,000 cash and in-kind donation.
The T-shirt designs can be created at Hanes Pink,
a promotional website specifically dedicated to this campaign and
strives to inspire people to support breast cancer awareness and
research. There are a variety of easy-to-use tools and graphics for
participant to create their designs with a demo to help get started. A
text function allows users to send friends and family a message and
personal note.
Each week throughout the contest the first 30 participants will receive
a T-shirt from actress Sarah Chalke, star of the television show
"Scrubs"
and a Hanes’s spokesperson. Sarah helped launch the contest with her
own Hanes T-shirt design which includes the words "courage and
strength" above her signature and features pink hearts alongside the
iconic pink ribbon for breast cancer awareness. Public service
announcements about breast cancer awareness featuring Sarah began
airing
in July.
The contest runs for 12 weeks through Oct. 26 where one finalist a week will be selected who receives a $100 Hanes gift card. Each of these 12 finalists will be featured on the website and visitors can vote for their favorites. One grand-prize winner will receive a $250 Hanes gift card and a screen-printed copy of the winning T-shirt design.
As of today the finalists from the first three weeks of the contest are featured on the website and a total of over 4200 designs have been submitted. For those that would like to participant without taking the time to design a shirt they can just enter the weekly sweepstakes for a chance to win a $100 Hanes gift card.
As part of the deal Hanes will make a $5,000 donation in the grand-prize winner's name to his or her choice of Susan G. Komen for the Cure local affiliate or Komen global headquarters. Hanes has also developed a mobile text message campaign where people can text PINK to 90999 to donate $5.00. They also have the social bookmarking AddThis featured on the site so it's really easy for visitors to spread the word.
Hanes.com is now offering for sale a special pink collection of panties, bras, socks and graphic tees including the T-shirt exclusively designed by Sarah Chalke.
My mom is battling breast cancer right now so this is a cause very near and dear to me. So I will tend to write more and more about marketing promotions that support breast cancer awareness as we move into October. If you have one that you're involved in and would like me to feature it please feel free to add a comment here and I'll contact you directly.
I am to submit a report on this niche your post has been very very helpfull
Posted by: honda dealer pittsburgh | November 10, 2009 at 12:40 AM
You can find some trendy designs at http://www.lovethoseshirts.com too…browse through the attractive wide range….customize and order a shirt of your choice….don’t forget to browse through other cool stuff they got….
Posted by: Custom T-Shirts | February 25, 2010 at 03:37 PM