Happy Belated Mother's Day - Post Holiday Insights

Yesterday was Mother's Day and I did actually take the day off and I was away from my computer for most of it. I checked in on Facebook though in order to wish my friends and family members there a happy Mother's Day. I did not get to spend it with my mom unfortunately, but I did spend it with my two daughters, my mother-in-law and my husband and we had a very nice day.

So I still wanted to wish all my readers that are moms a Happy Mother's Day. I hope you enjoyed the day. As I mentioned, I had both my two daughters home with me which was the best present I could ask for since we just brought my older daughter home from college the day before. She finished her first year of college at NYU and is now part of the household again for a few months. I did receive some gifts such as three hanging flower baskets for the patio from my husband, who also cooked us another fabulous meal, and the girls gave me a digital picture frame which is really cool since I've been wanting one for awhile for my office.

Now according to a release from industry research firm IBISWorld, many moms missed out this year since gift giving was down an estimated 14.7%. The recession apparently has impacted Mother's Day as consumers scaled back purchases to $12.9 billion. They reported that those who did make purchases were staying away from department stores and specialty retailers and instead shopping in discount outlets. Their data also showed a strong trend of shoppers downgrading their gift purchases to smaller, lower-priced merchandise and services and choosing to make a home-cooked meal for mom, like at our home, rather than go out to a restaurant. This chart shows the  percentage by category for this years gift spending.

Sortprice.com, a fast-growing shopping search engine, reported higher traffic and user visits compared to this time last year, indicating that more consumers were utilizing the internet to find Mother's Day deals. They included a full list of gift ideas on their site here. Sortprice compiled data on traffic and user searches between April 27 and May 4 which the following data on the most popular categories and products is based on:

• Flowers - Mother's Day
• Women's Fragrances - Daisy by MarcJacobs
• Digital Picture Frames
• MP3 Players - iPod Touch
• KitchenAid Mixers
• Hugs for Mom Gift Set
• Vacumm Cleaners - Hoover Platinum
• Chocolates - Godiva Chocolates
• Women's Sleepwear - Bath Robe -
• Women's Handbags - Prada Handbags

Since flowers are the biggest selling gift item for Mother's Day I just wanted to mention this fun, interactive promotional website that Telefora created for the holiday. Their  Mother's Day Gift Guide includes different "Mom Types" such as the Super Mom, Classic Mom, Stylish Mom, Gourmet Mom, Modern Mom, Down-to-Earth-Mom and even Grandmother. Each type has a collection of different gifts associated with it.  

Teleflora also maintained a social media presence on Facebook and Twitter, and its website linked to this flower blog. They offered bloggers a special promotion that enabled them to give away a mother's day bouquet to their readers, providing they gave Teleflora credit in their blog. They also have this sweepstakes going on now that anyone who makes a comment on the blog will automatically be entered for a chance to win a bouquet of flowers.

Lasting, my blogging buddy, Yvonne DiVita, included this in her Mother's Day post on Lipsticking which I utilized to send to both my sister and my mother-in-law and wanted to share here as well. It's very cute and a clever use of viral marketing to help celebrate the holiday and you can still send it today. "Visit this link and have your Mom recognized on TV! Thanks go to Moms Rising for that one".

Happy Mother's Day!

Comments

[Mother's Day Flowers philippines]

Thank you so much for this wealth of information I will definitely use the the information for this coming mother's day I found your blog in time.

vee