X-Men Origins: Wolverine Premiere Contest Goes to Tempe, AZ & Pappa John's & 7-Eleven Partner Up

Marvel Entertainment's X-Men Origins: Wolverine opened up nationwide in movie theaters today. It seems that every summer the movie season starts earlier and earlier each year and with May 1st falling on a Friday this year the season has begun.

My daughter Alex, who's a high school senior, got to see the movie already today with a group of her girlfriends and loved it. They also all loved watching Hugh Jackman and she was very impressed when she learned that he spent 18 months working out to physically get in shape for this film. And I've just seen the trailer and will agree that he does look pretty hot!

The film hosted a Premiere Contest promotion in which they invited fans to go online to the Official X-Men Origins: Wolverine website and mark their town on a map of the United States. The town with the most votes got to host the premiere screening of the film in which the winner was Tempe, Arizona. This link takes you to Yahoo where this image and others of the premiere screening in Tempe are posted. Hugh Jackman himself announced the contest in this video that was uploaded to YouTube.

Papa-John's Pizza is an official sponsor of the film and is currently promoting their XL X-Treme Cheese Pizza as well as special edition X-Men Origins: Wolverine Gift Cards. They've built a promotional micro-site that includes wallpapers, images and buddy icons as well as an online game called Time Warrior.

7-Eleven was also another entertainment marketing partner of the film and featured life-size standees of some of the film’s most popular characters- Wolverine, Sabretooth and Gambit which they displayed nationwide in stores. Limited edition Slurpee cups also featured these three characters, a new Slurpee flavor, Mutant Berry, was developed in partnership with Dr Pepper and special silver-colored Big Gulp cups inspired by Wolverine’s indestructible adamantium skeleton that is part of the secret Weapon X program were also offered. Slurpee makes a brief appearance in the film when the character Blob is seen with one of the drinks that is colossally bigger than any human has ever sipped. This promotion lasted for one month leading up to today's release of the film and was promoted online at www.slurpee.com.

You can follow the film on Twitter @xmenorigins which currently still only has less then 1,000 followers. 

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