Here's a new promotional marketing campaign that I think is pretty clever and a great example of how to integrate paid search advertising along with social media into a promotion.
With the focus on today's economy Chili's wanted to promote its new "10 under $7" menu. So they launched a TV and online campaign that centers on a fictional restaurant chain named P.J. Blands. They serve customers bland food, it's not bad or good, just average. And made entirely from cardboard. Here's the first ad:
As you see the ad ends up with Chili's logo on screen. They even went so far as to create a P.J. Blands web site where you can meet P.J. If you click on menu it links you over to Chili's website. The site also has the TV ads, bios of employees of the month and a toll-free number that you can actually call and leave a message for P.J. along with your name and email address. I take it they want to add to their database!
So go ahead and Google "bland food," and a paid search ad for P.J. Blands should appear on the top of your search inquiry page with a Chili's ad in the #2 spot. You can also follow PJ here on Twitter where you'll get to read some of the "Blandest Tweets".
Kudos to Chili's agency, Hill Holliday, that created this great integrated marketing campaign. I hope to see more like this.
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