Well the first month of 2009 so far has been all about Obama and football. I've already posted here regarding Obama's inauguration promotion, so now it's that time of year to start our countdown to Super Bowl XLII which is taking place on Feb. 1st in Tampa Bay! So what better interactive promotional campaign to start off this annual media blitz with than Dorito's!
In it's third year of developing a consumer-generated content contest tied-in with the Super Bowl, Doritos is currently in the final phase of it's $1 million Super Bowl ad challenge with consumers voting for one of five finalists eligible to win tickets to the Big Game.
We're down to five final entries from nearly 2,000 submissions in the third annual Doritos “Crash the Super Bowl” contest. This year again, the winning ad will be aired during the broadcast of the Super Bowl. However, Dorito's has added another layer and will award the winning contestant $1 million if the Dorito's ad takes the #1 spot in the USA TODAY Ad Meter rankings that rates the popularity of the TV spots appearing during the game.
Voting is currently taking place online for one of the five ads and will continue just up until Jan. 25. Voters automatically have a chance at winning a pair of ticket to the Super Bowl. 21 pairs will be awarded, one pair per day.
The final five ads have been submitted by the following participants: Joe Herbert of Batesville, IN; Oren Brimer of New York, NY; Eric Heimbold of Venice, CA, Chris Roberts of Burbank, CA, and Michael Goubeaux of Los Angeles. They were chosen by a panel of Doritos judges and will each be awarded $25,000 and a trip to Tampa Bay to view the game from luxury suites.
“They are literally about to give Madison Avenue a run for its money,” Ann Mukherjee, Doritos group vice president of marketing, said in a statement.
While visiting the Web site, those voting in the contest can view all of the 1,961 ads that were submitted during the contest entry period - Oct. 3-Nov. 16, 2008.
Take a look back to learn more about Dorito's previous Crash The Super Bowl Contests here. This is my third year covering this promotion which has become the model for consumer-generated content contests. So, who do you think will be the winner this year?
I don't know who will win but I hope I do! My brother Joe and I wrote, produced, directed and edited FREE DORITOS!!! The other four finalists are from either LA and NY and have connections in the business. We are from Batesville, IN - a tiny town in Indiana. Please support us small town guys and vote for FREE DORITOS directed by SNACKSTRONG. You can find out more about us and FREE DORITOS at http://www.doritosvote.com
AND, it is easier to win Super Bowl tickets than you think. Two people voting for FREE DORITOS have already won sets of tickets, including my aunt!!! Vote for FREE DORITOS every day for a chance to win EVERY DAY!
Posted by: David Herbert | January 15, 2009 at 11:38 AM
Hey David, thanks for sharing your insights here on the top five and we wish you all the luck. I agree that some of the others do appear to be "commercial" quality. However, in order for one to even have a chance to make it the top of the USA Today Fan Meter it has to be great. I did vote, but I won't reveal my pick just yet. We'll just have to wait and see. Go Steelers!
Posted by: Donna DeClemente | January 17, 2009 at 02:18 PM
Hi Donna, great blog post!
I want to enter the Doritos commercial contest... do you know if they'll be having one this fall? (fall 2009)
trish : - )
Posted by: trish | March 25, 2009 at 04:45 PM