Tomorrow starts the beginning of PMA’s 30th Promotion Marketing Law Conference whose focus this year will be on promotions and regulations in a challenging economy. This is normally one of my must attend conferences which I've been honored to be a guest of PMA's for the past several years. However this year unfortunately I am not able to attend. With my new responsibilities at Butler/Till and the fact that it falls right before the Thanksgiving Holiday has made it extremely difficult to get away.
The Conference will again feature renowned experts, policymakers and business leaders from some of the world's major brands. It will be taking place across two days, Nov. 20th and 21st, again at the Marriott Downtown on the Magnificent Mile in Chicago. So not only will I be missing out of what's new in the promotional law arena and catching up with some of my fellow associates in the industry that I've known for years, but I won't be able to partake in some pre-Christmas shopping on Michigan Ave!!!
“The Message is the Medium: Consumer Marketing in the Age of Ubiquity,” is this year's theme and will cover the increased importance of creating successful and lawful promotions in a challenging economy. Visit PMA's website and you can listen to an audio interview with Marketing Law Conference Co-Chair Nancy Felsten ESQ, Partner at Davis Wright Tremaine given by Rob Fields, PMA Director of Member Development, which gives a great prelude to the conference.
Marketing executives, in-house counsel and firm attorneys will benefit from keynote speeches by William E. Kovacic, Chairman of the Federal Trade Commission; Deborah Taylor Tate, Commissioner of the Federal Communications Commission; and Mark Kroese, General Manager of Microsoft Advertising who's pictured here to the left.
Attendees will also hear from a diverse group of decision makers and top outside and inside legal counsel from leading law firms and companies such as American Express, Microsoft, Facebook, Burger King, Nike, Google, G.E., Wal-Mart, McDonald’s, Procter & Gamble, Target, GlaxoSmithKline, Visa, Sprint Nextel, Toyota, Yahoo! and Coca-Cola, among many others.
The 35 different sessions will cover topics on what marketers need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies. Special focus will be devoted to new rules and developments in marketing law nationally and globally with emphasis on incentive marketing, green marketing, mobile marketing with a concentration on wireless and text messaging, user-generated content, social networking, product integration, celebrities/talent/brand marketing, in-depth regulatory enforcement, and all forms of intellectual property.
“For the past thirty years, attendees have found PMA's Promotion Marketing Law Conference an invaluable resource to access the leading minds in the industry,” said Edward Kabak, Chief Legal Executive of PMA. “This year’s remodeled conference shows the breadth and depth of expertise and cutting-edge content that makes the Promotion Marketing Law Conference especially in this tough economic environment a ‘must-attend’ event for legal and advertising/marketing professionals.”
So even though I won't be there, I know many people that will be and I hope to catch up with them when they return and get their insight from the confernence and what their major take-aways were. Plus, PMA will be updating me on what was covered at the conference as well. PMA always puts on a great event. So please stay tuned. And if you're reading this post and you were there, please add your comments. Thanks.
Comments