Donna's Promo Talk - Promotional Marketing that Creates Excitement and Gets Results

Samsung's "Moms Like Us" Social Networking Site Unites Women Through Laundry

Today I was over at Lipsticking again as a guest blogger. Since this blog is primarily about Marketing to Women Online I thought it would be the ideal place to write about a fairly new online social network that  Samsung Electronics America, Inc., announced earlier this month for their Washers and Dryers called Moms Like Us. This network's goal is to celebrate "Life, Laundry and the Pursuit of Cleanliness."

So I invite you to visit Lipsticking and read my post about Moms Like Us. Also if you have some time over this Thanksgiving holiday please visit Moms Like Us and share with us your thoughts and opinions. Do you think they did a good job making this a really "social" network or is it just another big ad to promote the brand and it's products?

I would also like to wish you all a very Happy Thanksgiving. I'm very thankful for what I have in my life right now and will be sharing the holiday with family at my home. My daughter Kelsey arrived last night from NYU and my sister and her husband should be here any minute for their weekend visit. So besides eating, drinking and socializing in the real world with them, I will also be trying to keep up with my laundry.

Twilight Brings out Fans and Promo Partners

It's my usual style to write about the popular theatrical movie releases along with their promotional partners. So how could I not write a post about Twilight which took the box office by storm this weekend and reportedly pulled in an estimated $70.6 million. It was all from some major girl power and it goes to prove again that today's teenage girls are a huge market.

Well as you know, I have two teenage daughters and they've both read all the books in the Twilight saga. They were at Barnes and Noble at midnight when the latest book, Breaking Dawn, went on sale. They've been on the website, Twilight The Movie, since it first launched with the announcements of the cast. Now Alex, my 17 year old high school senior, was at the midnight showing Thursday night/Friday morning with a dozen of her best friends to see the movie. They luckily had Friday off from school, so they planned a sleep-over to go with the event.

My college daughter, Kelsey, wasn't able to go on Friday, but did make on Saturday with some of her girlfriends. A group of women that I now work with at the agency all had passed around the books to each other and they left early on Friday afternoon to go see the movie together. When I told them that my daughter had gone to the midnight showing they insisted that I call her and get a review.

Well, the review wasn't good. As with most great books, the movie does not live up to the hype. Alex found it disappointing because the movie left out so much and also that some of the characters were not at all like they were described in the book. Some of the girls that haven't read the books yet gave the movie a much better review.

Summit Entertainment is the studio behind the release of Twilight the movie, which is based on the novel by Stephanie Meyers. In case you're not aware, the story is all about forbidden love between a vampire, Edward Cullen, and a high school girl, Bella Swan. Summit just announced over the weekend that they will be moving ahead with the production of the second novel in the series, New Moon.

Nokia is one the major partners involved with the movie. They have exclusive Twilight theme wallpapers and screensavers for Nokia phones as well Twilight voice and ring tones which include Edward's voice. They also have Twilight trading cards that give info on the characters and the movie trailers can be watched on the phones. Plus they have the Twilight widget to share which I've embedded below.

Nokia is also utilizing the entertainment marketing partnership to promote Nokia Maps. Fans can use the product to be their guide to Forks, the main town the story takes place in, plus other places of interest.

Borders is another big partner of the Twilight movie release. Their website has a special Twilight page that has interviews with Stephanie Meyers, cast members, fans, as well as the trailers and other clips. They feature a Twilight online shop which features exclusive Twilight merchandise such as a calendar, t-shirts, jewelry and special designed Borders gift cards. Makes for great Christmas gifts for any teenage girl on your list!

Hot Topix has grabbed the retailer partner spot. They are featuring HT Twilight bloggers on their homepage all wearing their favorite HT tees along with a link to their blog, The Bite, where you can read about them and their posts. They had run a sweepstakes and sent the winner, Melissa from Towson, MD, to the movie premiere. And of course, they have an online store with Twilight licensed apparel and merchandise.

Twilight exceeded what Madagascar Escape 2 Africa did a couple of weeks ago at the box office at $63.5 million over their opening weekend. I'm sure it will continue at the top for awhile. Catherine Hardwicke also broke the record for the biggest opening ever for a female director, far surpassing the previous standard of $41.1 million set by Mimi Leder 's " Deep Impact " in 1998. So we have a female author, female director and many, many female fans with this hit. I'm surprised we didn't see more female type partner brands. I'm sure they'll be working to get involved with the next release.

It's Time again for PMA's Annual Promotional Marketing Law Conference

Tomorrow starts the beginning of PMA’s 30th Promotion Marketing Law Conference whose focus this year will be on promotions and regulations in a challenging economy. This is normally one of my must attend conferences which I've been honored to be a guest of PMA's for the past several years. However this year unfortunately I am not able to attend. With my new responsibilities at Butler/Till and the fact that it falls right before the Thanksgiving Holiday has made it extremely difficult to get away.

The Conference will again feature renowned experts, policymakers and business leaders from some of the world's major brands. It will be taking place across two days, Nov. 20th and 21st, again at the Marriott Downtown on the Magnificent Mile in Chicago. So not only will I be missing out of what's new in the promotional law arena and catching up with some of my fellow associates in the industry that I've known for years, but I won't be able to partake in some pre-Christmas shopping on Michigan Ave!!!

“The Message is the Medium: Consumer Marketing in the Age of Ubiquity,” is this year's theme and will cover the increased importance of creating successful and lawful promotions in a challenging economy. Visit PMA's website and you can listen to an audio interview with Marketing Law Conference Co-Chair Nancy Felsten ESQ, Partner at Davis Wright Tremaine given by Rob Fields, PMA Director of Member Development, which gives a great prelude to the conference.

Marketing executives, in-house counsel and firm attorneys will benefit from keynote speeches by William E. Kovacic, Chairman of the Federal Trade Commission; Deborah Taylor Tate, Commissioner of the Federal Communications Commission; and Mark Kroese, General Manager of Microsoft Advertising who's pictured here to the left.

Attendees will also hear from a diverse group of decision makers and top outside and inside legal counsel from leading law firms and companies such as American Express, Microsoft, Facebook, Burger King, Nike, Google, G.E., Wal-Mart, McDonald’s, Procter & Gamble, Target, GlaxoSmithKline, Visa, Sprint Nextel, Toyota, Yahoo! and Coca-Cola, among many others.

The 35 different sessions will cover topics on what marketers need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies. Special focus will be devoted to new rules and developments in marketing law nationally and globally with emphasis on incentive marketing, green marketing, mobile marketing with a concentration on wireless and text messaging, user-generated content, social networking, product integration, celebrities/talent/brand marketing, in-depth regulatory enforcement, and all forms of intellectual property.

“For the past thirty years, attendees have found PMA's Promotion Marketing Law Conference an invaluable resource to access the leading minds in the industry,” said Edward Kabak, Chief Legal Executive of PMA. “This year’s remodeled conference shows the breadth and depth of expertise and cutting-edge content that makes the Promotion Marketing Law Conference especially in this tough economic environment a ‘must-attend’ event for legal and advertising/marketing professionals.”

So even though I won't be there, I know many people that will be and I hope to catch up with them when they return and get their insight from the confernence and what their major take-aways were. Plus, PMA will be updating me on what was covered at the conference as well. PMA always puts on a great event. So please stay tuned. And if you're reading this post and you were there, please add your comments. Thanks.

Obama Utilizes YouTube for his Weekly Address

CBS's 60 Minutes just featured President-Elect Obama and our future first lady, Michele Obama, in their first interview since winning the election. Watching them speak to Steve Kroft like they were in our living room just left me with a sense of hope and a great excitement to be an American.

Yesterday, President-Elect Obama featured his first weekly address which was released as a web video. It will also continue to air on the radio but will now utilize YouTube as the means to distribute the video and to communicate with the American public by. It will also be available of AOL, Yahoo! and MSN. President-elect Obama plans to publish these weekly updates through the transition process and then continue them from the White House.

The first address from President-elect was short and addresses the concerns of the current economic crisis. Check it out here:

You can also access this video through the website, www.change.gov. Unfortunately comments have been disabled on the YouTube page. I have no idea if this will change in the future, but I would guess that there would be so many comments that it would be impossible to keep up with them.

We have much to do in these trying times but social media is helping us to join together and communicate as one. I wouldn't want to be any place else in time but right here right now.

Social Media Campaign Works to Raise Awareness of Violence Against Women

Today was again my day to guest blog over at Lipsticking.com. I took the opportunity to write a follow-up on the The United Nations Development Fund for Women (UNIFEM) and their Say NO To Violence Against Women. I'm a bit disappointed with the initial response that I received to support this cause from both blogs, so I'm trying again.

In my new post on Lipsticking I have included some exclusive videos of Goodwill Ambassador Nicole Kidman speaking about the campaign. We only have a couple of weeks left for them to meet their goal. So, RocketXL, the social media agency working on this campaign, is really pushing to get this message spread through the blogoshphere and via social networks. So please check out this post and add your voice today to this cause. Here's the widget again.

McDonald's Madagascar 2 Promo Helps Kids Move It

America has moved on with Election Day finally over and we're all now eagerly anticipating President-Elect Obama taking office. So it was a perfect weekend to launch a totally fun and highly anticipated animated movie sequel at the box office, Madagascar: Escape 2 Africa.

My family are all huge Madagascar fans and we rank it as one of the best animated movies of all time, up there with Disney's The Lion King. I still laugh every time my daughter Alex (who happens to have the same name as the starring lion in the film) quotes one of the lines of the movie..."The penguins are psychotic!". Or when I hear that music..."You got to move it, move it".

Here's the Widget for Madagascar: Escape 2 Africa which is a DreamWorks film. According to early estimates it grossed a huge $63.5 mil from Friday through Sunday. That sum far exceeds the $47.2 mil that the first Madagascar flick grossed over Memorial Day weekend 2005, and it's the biggest for any movie since The Dark Knight's record-breaking $158.4 million back in July. It's also the second-best premiere ever for an animated movie that didn't open during the summer.

In conjunction with the release of "Madagascar: Escape 2 Africa" McDonald's has launched their largest global Happy Meal event since its “Shrek 3” promotion in 2007. They have also launched One Minute to Move It -- a global children's well-being program designed to encourage kids to see what a difference a minute can make.

The goal of One Minute to Move It is to empower kids to take an active role in their own well-being by creating a minute of joyful self-expression. McDonald's is engaging kids and families around the world with major family events in key markets; an interactive digital community for kids; specially designed, motion-activated Happy Meal toys; and in-restaurant displays. Movie characters are featured on a variety of food choices including fruit, vegetables and milk products to reach kids in a fun and responsible way. The program began in North America on Friday with the release of the movie and will continue to roll out around the world through the first quarter of next year.

"One Minute to Move It encourages kids to take the first step -- one minute -- to do something they love like dancing, planting a flower, reading or writing, with the hope that it will provide inspiration for many more minutes to come," said Mary Dillon, Global Chief Marketing Officer, McDonald's. "This 'fun-with a-purpose' program represents a fresh new approach to our ongoing commitment to children's well-being."

McDonald's One Minute to Move It program is based on key findings from a first-ever global research study, reaching over 5,000 children ages 6 to 12 and parents across Europe, Asia, Latin America and the United States. Through an independent research company, Just Kid, Inc., McDonald's conducted the study to determine what motivates kids to be active, both physically and mentally, and what role McDonald's can play in helping kids lead a balanced lifestyle. The results were clear and consistent worldwide -- "joy of life" such as laughing, having fun and experiencing new things, and feeling "empowered" to make their own choices ranked the highest for both boys and girls across all ethnicities, ages and geographies.

To extend the fun and excitement of the program, kids can experience One Minute to Move It online at McDonald's digital kids' community, available at happymeal.com in North America. The site includes characters from Madagascar: Escape 2 Africa and offers one-minute, interactive games; activity suggestions to stimulate kids' "minutes;" and a "Minutes Played" collector to track minutes logged around the world. For the first time, "Madagascar: Escape 2 Africa" Happy Meal toys in some countries will also feature codes that allow kids to unlock special content on the site.

For the first time in the United States, Nickelodeon is producing a 30-second feature about McDonald's One Minute to Move It with U.S. Olympic gymnast gold medalist Shawn Johnson. The feature is airing on Nickelodeon, Nicktoons networks and Nick.com. The Nickelodeon alliance expands in Australia with a One Minute to Move It event for kids and families at Dreamworld theme park in Australia's Gold Coast during the week of December 15th.

My daughter Alex is planning to go see the movie on Tuesday since they have the day off from school for Veteran's Day. I wish I also had the day off and could go with her. But, I'll have to wait. I hope it won't take me till it comes out on DVD, but if it does I'm sure it will be one of those that we purchase to own.

Election Day Gives Us Free Coffee, Donuts, Ice Cream and a New President

It's now just about 24 hours since the media officially announced that Barack Obama will be our next President of the United States. History was made last night and many of us are still walking around in awe today with a happy grin on our face and a very optimistic attitude. It also helped that it was November 5th and was sunny and hit 70 degrees in Western New York as well as a good portion of this country!

So, did you get your free Starbuck's yesterday? I didn't get a chance but my daughter Kelsey said she did. She was disappointed however that they ran out of "I voted" stickers because it was her first time voting. See the Starbuck's ad in my previous post.

Participating Krispy Kreme donut shops also had a free promotional offer and were giving customers a free star-shaped donut with red, white and blue sprinkles to those that showed their "I Voted" sticker (sorry Kelsey no donuts for you). Online they changed their traditional Krispy Kreme "hot light" sign signaling a new batch of donuts in stores "Hot Now" to instead read "Hot Vote Now".

If you didn't get free coffee or a donut, Ben & Jerry's was also "Celebrating Democracy" by offering a free scoop of ice cream between 5 p.m. and 8 p.m. at participating scoop shops. Ben & Jerry's website has a link to a Facebook page that includes a special locator function that lists 24 colleges and universities around the country where company reps where scooping free Election Day ice cream in student unions and on campuses. Facebook profile pages have been created for each on-campus event with RSVP capability.

"We want to thank you for voting by giving you a free scoop of ice cream," reads the Ben & Jerry's college site Facebook copy. "If you did not vote, we'll give you a scoop anyway, but no complaining about the results"¦or the size of your scoop."

Besides theses promotions, online sites, especially social media, where all buzzing last night. I was tuned into Twitter's Election Day page that had so many tweets coming through it was hard to keep up with them. It was amazing to read the tweets that announced when a network proclaimed a state's winner. When Obama won Ohio I read about it on Twitter first before ABC news proclaimed it.

CNN.com reported today that they brought in 27 million unique visitors to their site on election day, a record. Comscore says they averaged just 5 million unique daily visitors in September, so this is more than 5x normal traffic. The site also generated an record 276 million page views.

So I don't think anything could top a day that gave us free coffee, red, white and blue sprinkled donuts, Ben & Jerry's ice cream, great warm weather, record-breaking online visitors and the democratic election of America's first black president!! Let's keep the momentum going!

Halloween Goes Political and Starbucks Launches Free Coffee Promo

Halloween in now over and Election Day is around the corner. The election played a big role in the choice of American's Halloween costumes with an estimated 574,000 adults dressing up to resemble a political figure. Along with the candidates Batman was also a very popular costumes due to this year's blockbuster hit The Dark Knight according to the National Retail Federation’s 2008 Halloween Consumer Intentions and Actions survey, conducted by BIGresearch. Batman came in at No. 6 for adults, No. 8 for children and No. 16 for pets.

The survey also estimated 2008 Halloween spending was to reach $5.77 billion, despite the economy. “Halloween is serving as a nice reprieve for many Americans this year,” said Phil Rist, Vice President of Strategy at BIGresearch. “Whether they hosted their own party or hit the streets trick-or-treating with their children, consumers want Halloween costumes to reflect their creativity.”

Sarah Palin costumes were very popular among females this year and Tina Fey of course takes the prize as the No.1 best impersonation of the VP Candidate. Here's the spoof she did on Saturday Night Live last night with John McCain. It's just too funny. You have to give McCain some credit for being such a good sport, even when the script has "Palin" going rouge and promoting a Palin in 2012 t-shirt for sale!

NBC developed this widget with the video which was very easy to find online this morning and it encourages viral marketing by providing several options to easily embed into your favorite social media sites. I put it on my Facebook profile as well.

Starbucks teamed up with NBC on this widget and used the SNL hype last night to launch their Election Day promotion which they will be giving away coffee on Nov. 4th.  Voters simply need to cast a vote, then tell the barista at their local Starbucks and they'll receive a tall cup of brewed coffee at no charge. Starbucks says "In the best tradition of democracy, we are using the honor system for proof of voting. "All consumers need to do is visit a participating Starbucks on Election Day and say that they voted. The Starbucks TV ad automatically runs at the end of the SNL skit.

So we have a bit of pop culture working into both our Halloween and our Election Day this year. Google also got in on the Halloween fun this year and sent us at the agency this Halloween greeting created by their new Ad Display Builder. I haven't tried it yet, but they claim they made this ad in two minutes.

Lastly, before Halloween '08 is a faint memory, you have up until Nov. 7th to enter your pet in the Better Homes and Gardens Halloween Pet Costume Photo Contest. Judges will vote on round 1 on Nov. 14th and select 20 finalists who will be posted online. The public can vote on their favorite up until Nov. 23rd. The winner will receive a Flip Video Mino Series Camcorder, a Philips 9-Inch Digital Picture Frame and a $200 VISA gift card. Four runners-up will each receive a $75 VISA gift card. So get those pet photos in now. As of today there are 246 photo uploaded. I'm a golden retriever lover, so this is my favorite.

Happy Belated Halloween. I hope you had a good one. And don't forget to vote on Tuesday!