Last week I was out taking a August vacation like so many of the rest of us this time of year. So, that's why you haven't seen any new posts from me. I went back down to Myrtle Beach to visit my parents who still don't have Internet access. I sat out in the driveway a few days with my laptop and snuck on to a neighbor's "unsecured" wireless account...just enough to check email.
One thing about not having Internet access is you watch more TV. It was great that the Beijing Olympic Games were going on since I spent quite a bit of time with my mom and daughters watching many of the events. I had originally wrote that my two teenage daughters weren't that into the Olympics when it first began, but we all really got into them, especially my college-bound daughter. Who could not be excited about Michael Phelps who my girls think is really "hot", as well as the beach volleyball teams, both guys and girls, and of course women's gynmastics. The games are now starting to wind down with tomorrow being the closing ceremonies.
In the latest news, US Women's Soccer won the Gold by defeating Brazil. The team was able to do it without their famous teammate, Abby Wambach, who I mentioned before is a graduate of the same high school my daughters are from.
NBC Universal had a very successful Olympics and said earlier this week that more than 196 million viewers have watched the Beijing Olympics on its various networks through the first ten days. This figure makes these games the fourth-most-watched TV event in U.S. history, NBC said, "only behind the complete totals of the 1996 Atlanta (209 million), 1994 Lillehammer (204 million) and 2004 Athens (203 million) Games." They sold an $25 million in additional advertising that they were holding on to and said that overall the network had secured around $1 billion in Olympics-related advertising from about 100 marketers. They owe Micheal Phelps a big percentage of that!
So, it's now on to the next big thing, which will be the political conventions! Once their over than we can really "get ready for some football!"
Oh and since I was out last week I missed my guest blogger spot on Lipsticking and instead wrote a post yesterday which I don't want you to miss. This post is about the latest project from the folks at Dove and their Campaign for Real Beauty. So please again visit Lipsticking and read about Dove's new short film The Women Behind "The 
Women". It's another example of a great viral marketing program and this time integrates some entertainment marketing as well! I'm asking readers to please leave their thoughts and comments on what they think about the campaign. So chime in!
well , i love olympics.
Posted by: Mobile Phone Free Gift | August 27, 2008 at 10:45 AM