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July 09, 2008

McDonald's Connects Brand through Sponsorship of Summer Olympics Games in Beijing

Mcdonaldsolympic It's Wednesday, so it must be Lipsticking.com. I've begun with this blog post that will be part of a series around the various marketing programs and interactive promotions developed by the sponsors' of the 2008 Summer Olympic Games in Beijing . I gave an overview of the sponsors in my previous post. Today I decided to start out with McDonald's who is the Official Restaurant of the Games and has created their most innovative sponsorship marketing campaign to date.

So again, please hop on over here to Lipsticking.com and read my post as well as some of the others by my fellow women bloggers.

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Comments

Its great to know,McDonald is assuring good food to sport lovers in the Olympics.

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