House Party Combines Social Events with Social Media

Today I am again the guest blogger over at Lip-sticking.com, which I've now comfortably fell into the every other Wednesday slot. I recently learned about this pretty interesting promotion that The Hershey Co. did by working with a new marketing services firm called House Party. They developed and managed the Hershey's Bliss Chocolate Party which took place in 10,200 homes back in April.

I thought this was a really cool marketing concept and felt the Lipsticking network would appreciate reading about it since marketing to women appears to be it's key focus. So I invite you to please hop on over there and read my post and learn how chocolate, tequila and TNT are integrating social events with social media to engage a huge market of consumers.