It was a weekend of "Dads, Grads and Brides" for me which mirrored the way most retail marketers define the month of June. With all that I had going on this weekend I never even got a chance to get to my computer except to briefly check my email before I went to bed last night.
Saturday we started the morning at an 11am wedding ceremony for our nice, Elizabeth, which was held at a beautiful outdoor setting with Lake Ontario as the backdrop. The rain held off for the most part... just a few sprinkles came down on us which no one seemed to mind too much. After the lunch reception we headed back home to change clothes and out the door again we went to a high school graduation party. Then Sunday was Father's Day which I got to spend at home catching up on the usual weekend chores and watching Tiger Woods march on to force a playoff round today in the U.S. Open Championship against Rocco Mediate.
The Incredible Hulk was also released in movie theaters and grabbed the top spot at the box office with $54.5 million in sales for the weekend. However, it didn't come anywhere close to Marvel Entertainment's other movie release this season, Iron Man, which brought in $104.2 over the Memorial Day weekend, the second-best premiere ever for a non-sequel. Universal Pictures is Marvel's distributor partner on this movie which stars Edward Norton as the scientist who turns into the Hulk when maddened.
Kmart used up some of their entertainment marketing dollars to partner with The Incredible Hulk. Their "Incredible Dads" Father's Day Promotion takes advantage of the "Dads" day timing. Consumers are invited to purchase "Incredible Dad" Hulk-themed gift cards, and those who purchase at least $50 worth can receive "movie money" for two general admissions to see the film.
Additionally, Kmart is running a mobile marketing segment of the promotion that includes a text-to-win sweepstakes that gives consumers a chance to win a trip for four people to the Universal Studios Orlando theme park. Other prizes include Kmart gift cards and THE INCREDIBLE HULK merchandise which is also available for sale at Kmart.
I can not finish this post if I did not mention the loss of Tim Russert this past weekend which has deeply saddened so many people, especially those of us in Western New York. Tom Brokaw said on NBC Friday evening that if we were to morn and celebrate the life of Tim there wouldn't be a more approriate weekend than Father's Day. Thank you Tim for all you have shared with us. You will be greatly missed. It's hard to imagine going forward with this year's presidential election without you.
So, as for my closing remarks, Happy Father's Day to all and as Tim would say....."GO BILLS!"
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