Iron Man's a Hit - Promotions include Audi and LG Mobile

Well it looks like the summer blockbuster movie season is upon us quicker than I thought. The news today says that "Iron Man was pure gold at the box office" during its opening this past weekend. It brought in $104.2 million since debuting Thursday night, the second-best premiere ever for a non-sequel. The film also scored overseas with $96.7 million in 57 countries where it began opening Wednesday, putting its worldwide total at $201 million.

Iron Man is the first release by Marvel Studios and is distributed by Paramount Pictures. It stars Robert Downey Jr. as the guy in the metal suit, billionaire arms designer Tony Stark. He's described as a boozy womanizer who builds a high-tech suit and becomes a superhero, mending his ways after he's taken captive and sees firsthand the devastation his weapons cause.

Audi is one of the brands that has teamed up with Paramount and Marvel for the theatrical release. In the film Tony Stark drives the new Audi R8 sports car. In the weeks prior to the film’s release Audi launched a new global campaign featuring this special promotional microsite. On it visitors got peaks at eleven exclusive video clips including behind-the-scenes content, interviews with the cast and crew, Audi Iron Man commercials, background on use of Audi vehicles on the movie set, etc. Now I'm a huge BMW fan, but this Audi does look totally awesome.

LG Mobile Phones is another partner who has created an integrated campaign for the film that reaches across multiple media platforms. A mobile marketing component that ties into a sweepstakes is running now through May 15. LG Mobile Phones is working closely with Slifter on the text messaging aspect of the campaign who has built a wireless sign-up site that links to local LG Mobile products. Slifter's mobile shopping tool, GPShopper, enables millions of mobile users to search and share nearly 250 million products and promotions at over 150,000 U.S. locations, straight from their cell phones.

Consumers can text “LG” to 42229 or go online to http://m.lg2win.com for a chance to win a $7,000 LG Electronic Makeover and daily prizes ranging from LG Mobile Phones to movie tickets. They can also enter this Tony Stark Ultimate Giveaway Sweepstakes on LG Mobile Phones website and can print out a form to mail-in. I'm assuming they're offering this mail-in entry option as a way to make sure that they are complying with no purchase necessary since text-messaging as a means of entry is still being questioned in the courts.

Anyhow, it's the beginning of the summer movie season for sure. I wrote this post last week about my much anticipated return of the ladies from Sex and the City. I'll be writing here about more of the entertainment marketing partnerships as the season moves along. If you've seen Iron Man yet, let us know what you thought.

Comments

[bunny]

Saw it - LOVED IT!!