Kraft Singles Promotion Helps to Celebrate Moms

Tomorrow's Mother's Day and I'm going to try to take some time off and enjoy the day, so I'm here at my computer today writing a post to reflect on the holiday. I've got the house to myself right now... just me with my golden retriever, Shadow, at my feet. An empty house on a Saturday afternoon is not the norm, so I thought I'd take advantage of the time.

I read an article in our local newspaper this morning about what women today think about this holiday. It said that they actually get stressed out about it. Instead of planning to relax and letting the kids and the husband take care of them for the day, they're now more concerned about which other mothers in the family they're going to spend the day with... my mom, my mother-in-law, my sisters and sister in-laws (who are also moms), my best friend, etc. I did kinda relate to this because I remember asking my husband a few times this week if he called his mom to invite her to do something with us...dinner, brunch, whatever. I still don't know what the plans are for tomorrow.

I do know that unfortunately I won't be seeing my mom this Mother's Day since she lives over 800 miles away in South Carolina. However, my mom and dad will be taking a ride back up north next month to visit for the first time since they moved down south two years ago. We all are very grateful this year that mom's healthy enough to make the trip. Last year at this time she had just begun chemo and radiation treatments to make sure the cancer in her breast was gone. Today she is cancer free!

So I saw this really cute promotion that Kraft Foods is doing in honor of Mother's day and I just wish I could participate and make my mom a grilled cheese sandwich! Kraft Singles is offering in-store cooking demonstrations along with samples at select grocery stores through tomorrow to celebrate Happy Sandwich Day and moms. They plan of distributing more than 675,000 samples as well as handing out 250,000 Singles Savers, special square tubs used to store Kraft Singles Cheese. During the demos, in-store TV will feature Kraft Singles’ “Have a Happy Sandwich” ads which can all be viewed online.

“For many people, the first grilled cheese sandwich they ever had was one prepared by mom,” said Kraft spokesman Basil Maglaris. “Kraft Singles is providing fun ways to help children, fathers and husbands celebrate moms and all they do.”

Kraft has also teamed up with American Greetings who is giving out in-store free Happy Mother’s Day “Grilled Cheese Sandwich” gift certificates, that come with cooking instructions. They've also made the promotion interactive where kids, as well as husbands, can also go online to AmericanGreetings.com and send free Kraft Singles-branded e-cards to mom with customizable coupons. The coupons can be redeemed for everything from a grilled cheese sandwich and a kitchen clean up to a hand-drawn picture or a week of bed making. The e-cards for husbands can be made with coupons good for countless compliments, a romantic rendezvous, or trash takeout.

So, maybe one of my daughters will make me a grilled cheese sandwich tomorrow. I love anything with cheese!

So, please have a wonderful Mother's Day. Don't fret about the little stuff. Take the time to enjoy the day. I'm really going to try and follow my own advice here!