St. Ives Elements Promotion - Books, Blogs and Beyond Conference

Today I'm the featured guest blogger over at Lip-sticking.com, a blog about marketing to women online. I've mentioned Lip-sticking here quite a few times before. I started my official role as a Lipsticking blogger last month and now hope to write a post there about every other week. My good friend Yvonne DiVita has invited me, along with three other women, to blog on it, so the five us make up a pretty diverse team.

I'm planning to also write my posts on Lip-sticking about interactive promotions but they'll be more focused on promotions that are targeted to women. Today's post here is about the interactive promotional campaign that Alberto Culver's St. Ives brand developed to help launch their new skincare line, St. Ives Elements. You just have to check out the interactive website, GetAHappyFace.com, that they developed which takes the campaign totally online.

Also I wanted to mention here that I'm working with Yvonne and the team from her company, Windsor Media Enterprises, on the development of a conference on Books, Blogs and Beyond - what we're calling Publishing 3.0. We have created a survey to help us get some initial feedback and have sent it out through some email messages to those friends and acquaintances who are business professionals and have either written a book, expressed the idea of wanting to write a book, or have mentioned that they have friends and colleagues who are writing or want to write a book. Some of also are bloggers, others are not - yet.

So, I thought I’d also include the survey link here on my blog and ask those of you who may be interested to take about 10 minutes to complete it. Please feel free to share with anyone you know that may also be interested. Yvonne is also putting this survey link up on Lip-sticking as well as some of her other blogs and including Twitter as well. The more input we can get, the better. Thanks for your input.