I'm off next week to attend PMA's (Promotional Marketing Association) Annual Integrated Marketing Conference. It's being held at the Marriott Downtown Magnificent Mile in Chicago on Tues., April 8th through Wed., April 9th. Not only is it a great two-day conference packed with great speakers, but it's also is the 25th anniversary of the REGGIE Awards.
This is a sort of anniversary for me as well since last year's PMA's conference was the first event that I covered as a blogger and wrote about on my new blog. I'm very grateful for the PMA for giving me the opportunity last year to cover the event as a brand new member of the blogoshpere and very excited to be invited back again this year to help promote this event and the association.
There's still time to register for the conference or to just attend the REGGIE Awards celebration both. Here's a quick overview of this year's event which is titled "Accountability in Action":
Carly Fiorina -- “The most powerful woman in business” (Fortune Magazine) shares her views on accountability to all stakeholders- Steven Levitt -- “If Indiana Jones were an economist, he would be Steven Levitt.” (Wall Street Journal)
- Neil Golden -- first public speaking engagement as CMO of McDonald’s USA, answering to the ultimate boss: the consumer.
- Ann Hand, SVP of Global Brand Marketing and Innovation, BP, shows how she transformed a dinosaur into an environmentally aware “green” company and brand.
- Rick Burton, CMO of the USOC, visits the city that vies to host the 2016 Summer Olympics, with a special guest.
- Beatriz Perez, SVP Integrated Marketing, The Coca-Cola Company -- taking risks with global brands.
- Lisa Klauser, VP of Consumer and Customer Solutions, Unilever -- an industry leader discusses best-of-class Shopper Marketing
- Sally Mueller, Director of Marketing Planning, Target Stores, Andrew Stein, VP Marketing Planning, K-Mart, Bob Thacker, SVP Marketing, OfficeMax, and Rita Bargerhuff, VP Marketing, 7-Eleven, share winning strategies in Integrated Marketing.
The conference will wrap up on Wed. night with the 25th Annual REGGIE Live Awards Ceremony & Gala that will feature 25 Years
of the Best Promotion & Integrated Marketing Campaigns as well as a special, intimate live performance by Grammy Award winner Herbie Hancock. His album “River: The Joni Letters” was recently named the 2008 Grammy Winner Album of the Year: Best Contemporary Jazz Album.
So, I'm really looking forward to this event and reconnecting with some friends in the business that I haven't seen in awhile. So, stay tuned for my coverage of the conference over the next couple of weeks and if you're planning on being there please look for me and introduce yourself. I'm very interested to get input from others who are attending as well.
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