Samsung Promotes Gagets with Consumer-Generated Contests

The 2008 Annual International Consumer Electronics Show (CES) got underway in Las Vegas on Sunday in which 140,000 people are expected to attend this week. CES has evolved into more than just a trade show and has become a true marketing event.  It's not just for geeks, sales people and buyers anymore either, but now includes many of us involved in the world of advertising and marketing who would love to also be there.

I couldn't make it this year but it's pretty easy to follow along online. You can visit the official CES website "were entertainment, technology and business converge" and review the exhibitors who will feature all the latest technology gadgets and devices. Also you can find out about all the great new products that will be announced but not available for purchase for awhile.

You can also follow along each day through CES Straight Talk, the official blog of CES. They're using technology online like crazy this year so not only are they using lots of photos, but video seems to be the preference. You also have your choice of grabbing three different widgets to stay up to date - Twitter, Flicker and YouTube.

Samsung was one of the show's largest exhibitors and a brand that's been developing many consumer-generated interactive promotions this year. They're currently promoting their MX10 flash memory camcorder with Your "Baby Love," a consumer-generated content contest featuring Pussycat Dolls' lead singer Nicole Scherzinger. The promotion invites users to "belt out their own rendition of Baby Love" and upload their video for a chance to win an MX10, a Samsung 40-inch LCD HDTV or $500 cash.

San Diego-based Brickfish is the viral marketing agency that developed the campaign and hosts it here on their website were visitors can upload, view and vote on the entries. Brickfish's platform helps to facilitate viral marketing by allowing visitors to post comments and share their entries via email and IMs, as well as distribution across sites like Facebook, MySpace and Xanga.

A grand prize winner will be selected from the top 100 entries with the highest scores and win a 40" Samsung LCD HDTV and an MX10. The first place winner will be the entry with the next highest score and receives the MX10. Second place winner will be selected from the top 100 most viral entries and will win a Samsung P2 Portable Media Player. The most viral entry that gets the most attention across the internet will win $500 cash or a scholarship.

The MX10 was featured in Scherzinger's "Baby Love" video so this promotion ties in nicely and builds on the partnership. "Being featured in Nicole Scherzinger's video for 'Baby Love' was great. and we are excited to integrate music lovers into the experience," said Reid Sullivan, vice president of marketing for Samsung Electronics America. "UGC is a great tool to help us engage with consumers at a new level."

Samsung Mobile just completed The Juke Box Hero consumer-generated contest to promote The Juke, their new stylish music phone. The first half of the campaign called for independent artists to submit a musical performance via YouTube for a chance to win $10,000. Instead of using the traditional YouTube voting however, the next stage invited consumers to make their own Juke Box Hero playlist from the music videos submitted. The band or artists used in the most playlists would become the Juke Box Hero and win the grand prize. Those who created playlists were automatically entered in a sweepstakes for a chance to win prizes including a home theater system and a really cool jukebox.

Ann Marie Mathis, Interactive Creative Director for Cheil Communications who was working with Samsung on this project said that "We took it up a notch by allowing users to share the videos and include their own playlist through a widget." You can see the widget on Ann Marie's blog, What's Web 3.0? and stay tuned for the Juke Box Hero to be announced soon.

Comments

[andrew]

Interesting stuff. Samsung also recently created some really cool flip books to demonstrate the difference between their 120Hz and 60Hz LCD TVs

[andrew]

I believe they were made by flippies custom flip books -- http://www.flippies.com

[Donna DeClemente]

Thanks for the comments Andrew. I'll have to check out flippies.com. Also I should have an update on the Juke Box Hero Contest soon to report back on.

[Ann Marie Mathis]

Thanks for the post donna. We've officially launched our winner for the jukebox hero contest. You can check out and winner at http://www.samsungjuke.com and read more about her here: http://news.yahoo.com/s/prweb/20080124/bs_prweb/prweb651531_9

[Custom Essays]

Thanks for your information. Most of the posts in the blog is really valuable. Regards

[danial]

good blog

[Dissertation help]

Fantastic post and wonderful blog, I really like this type of interesting articles keep it up.

Nice work!!

[Abs Inc1]

superb blog

[Mia26]

You know that you should to determine the really good information just about custom writing and about this good topic at the distinguished essay writing service. Thence, you a possibility to examine this.

[Business Plan Writers]

Hi,
It’s really great to see such a informative post where the information could be shared with my friends thanks for post
Regards,