I'm going to take a short break today from writing about interactive holiday promotions to tell you about a free Interactive Marketing Online Conference that's taking place tomorrow, December 13th. PROMO Live, in association with Penton Marketing Media Group, publishers of PROMO Magazine, are sponsoring for the first time ever this virtual conference.
This full schedule provides best practices and thought leadership in 5 cutting-edge areas of interactive marketing --- consumer generated, mobile, games and contests, web, and email. Here's the agenda:
10:30 - A keynote presentation kicks off the conference with Karla Lacey, Director of Integrated Marketing Communications, Strategy & Planning, Cisco Systems. Karla's talk is entitled: The Customer Grows Up - Marketing in the Interactive World
11:00 - The Do's and Dont's in Developing, Launching & Marketing Online Games, Contests and Sweeps - Sponsored by Bossdev
12:00 - CtoC Marketing (consumer generated marketing)
1:00 - Email for Brand Marketers - Sponsored by Campaigner
2:00 - Interactive Bonding ---- are you 365?
3:00 - Mobile-izing Your Brand
Each session is 45 minutes and you can click on each link above to read more details on each and to register. One registration allows you to attend all or just one session for free and also lets you come back any time through March of 2008 to view them.
So don't miss out. If you can't spare the day tomorrow, at least register and sit in on one session and come back later, maybe over the holidays when things slow down, and listen to some of the other sessions. Also, if you do attend, please feel free to comment here at let me know what you think. The organizers of the event are looking for feedback and would like to do more of these in the future, so let us know how you liked it, or didn't like it.
And don't forget...if want or need advice on developing and launching online games, contests and sweeps, please remember to contact me. That is by the way what I specialize in as well.
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