I was just introduced last week to a unique, fun interactive promotional tool that I thought I’d share. It’s a Scratch-and-Win Photo Card that was recently launched as a Facebook Application. It includes consumer generated content by allowing the users to create a personalized scratch-card. All they have to do is upload their own photo, add some text, choose some graphics styles and then post their Scratch-and-Win Photo Card to their Facebook profile. Friends can then play this instant-win game for a chance to win cash prizes and send it to their friends to play. Plus, they’ve built a viral incentive right into the game…if your friend scratches your card and wins, then both of you win the same prize.
Now I have to admit, I’ve been slow to get on board with Facebook. I became a member a few months ago and then never did anything with it. So, by being introduced to this Scratch-and-Win Photo Card, it gave me the incentive to get my profile up to date, which it is now somewhat. So I added the Scratch-and-Win Photo Card application to my profile so my friends can play. You can visit me on Facebook here and just send me a message and let me know you want to play. Once you play you can then make you own Scratch-and-Win Photo Card and send it on to your friends.
If you don’t want to visit me first, you can go directly to Facebook here instead and play. If you aren’t a member of Facebook and don’t want to deal with becoming one, you can create your own card directly online here. Also, to make it even easier, I’ve pasted in a copy of my card below. You can play it, but it’s not a live game. So, there’s no chance to win anything here, it’s just a sample for fun.
Now the game that’s on Facebook is currently being sponsored by the developers. They want people to experience the game and hopefully attract some interest. They are offering this as a Facebook application and also outside of Facebook in which the HTML code can be placed directly into a blog (as I’ve done here with my sample) or on a website.
They’re looking for brands that would like to create a custom branded Photo Scratch-and-Win Card and include what ever prize pool they wish to offer. They did this custom card for Coke which you can play. This scratch card widget outperformed all of Coke’s other widgets, despite the fact that Coke didn't even give away any prizes in this version!
So for brands I think this is a great opportunity to create a fun, interactive promotion that users can personalize and can become a viral hit if done right. Another opportunity I’ve discussed with the developer is to create a generic Scratch-and-Win Card for bloggers that would enable them to customize with their own prizes. They would need some assistance with creating new rules, which would be part of the package. For those bloggers that sell products it would be an ideal way for them to give some away as prizes. Another opportunity would be for a marketer to partner with a blogger and donate their product as a prize.
This new tool has quite a lot of possibilities and I think a really cool way to attract new readers and traffic. So, if any of this catches your interest, please contact me and let’s discuss. Or, if you just want to play, hurry up and visit me on Facebook since the promotional period for this game is almost over!
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Posted by: Custom Essays | January 28, 2009 at 05:49 AM