The "after-Labor-Day-get-back-to-work" syndrome is now hitting us this week along with the start of a new school year for many kids throughout the country. My oldest daughter, Kelsey, kicked off her senior year at NYU yesterday. She wrote on her Facebook wall "last time for the first day of classes… wish I still had my Pocahontas lunch box from my first day of classes".
This back-to-school season I'm now working with American Sweepstakes and thrilled to be part of the team that's executing the Henkel Helps Kids Get Fit Program. Henkel is the parent company of some famous brands we've all used which include Dial®, Purex®, Renuzit®, Right Guard®, Soft Scrub®, and Loctite®. Henkel started this program back in 2007 and each year it has gotten a bit bigger based on the past year's success. This back-to-school season Henkel has teamed up with the Alliance for a Healthier Generation, a non-profit organization working to combat childhood obesity. Henkel will give schools the opportunity to win $30,000 through the Henkel Helps program to improve the health and fitness equipment, resources and services available to students.
The 2011 Henkel Helps Get Kids Fit contest will award three schools, one at the elementary, middle, and high school level, $10,000 each to improve youth fitness at their school. The contests invites participants to nominate their school by completing an entry form and addressing theme “Think your school is Fit to Win? Tell us why for a chance at $10,000!” Participants are asked to answer the following questions:
Each answer cannot exceed 150 words and submissions will be taken up to September 30. All submissions will be reviewed by a panel of judges who will choose five submissions from each school category (elementary, middle and high school) as the finalists. The judging will be based on the following criteria:
All 15 finalists will be sent a Flip video camera and invited to create and return a video by October 25 that illustrates why their school is fit to win $10,000 to help improve youth fitness. The video can be a maximum of two minutes. All submitted videos, along with their corresponding essays, will then be posted on the Henkel Helps Kids Get Fit website and the public will be invited to vote on which submission they feel best addresses the theme “Think your school is Fit to Win?”
Last year the Henkel Helps Kids Get Fit contest was open to voting for the first time. This year we're adding the opportunity to have people not only vote off the website, but also via text messaging. We've brought in the team from Signal who I worked with previously this year on the Memphis Car Audio Fast Five promotion. Signal has a cross-platform application that enables us to combine the votes we receive from the website with the text messages into one database so we can display the leaders in real time. Once the finalists are chosen we will assign a keyword to each school that will be used to tally their votes. Voting will begin on October 31 and end on November 20. We should be able to announce the winners later that week.
There is also a Henkel Helps Kids Get Fit Sweepstakes running simultaneously that anyone can enter for a chance to win $5,000 to spend on fitness items for their family. Henkel has been promoting the program with a "Henkel Helps" dedicated Facebook page that helps keep people up to date on how the program is going. Back in early August Henkel promoted the program by running money-saving coupons for the brands in 48.5 million Sunday newspapers.
Natalie Violi, Henkel Helps Program Director, has stated "One of Henkel's core corporate values is a commitment to the quality of life in the communities in which we operate. The Henkel Helps Get Kids Fit contest embodies that value by encouraging communities nationwide to engage in a healthier, more active lifestyle in order to improve the quality of life for an entire generation. Working with the Alliance for a Healthier Generation broadens our impact with schools nationwide to promote the importance of youth fitness."
So please feel free to check out the program and perhaps nominate one of your kids or community schools. It's a great program and hope it will be back next year. BTW, my daughter texted me last night and said she missed my call because she was at the university's gym. Hope she keeps it up