17 Feb 2016
Posted by Donna DeClemente 
WWE and First Book have partnered together on the WrestleMania Reading Challenge. New for 2016 is the WrestleMania Reading Challenge Sweepstakes that we are administrating and hosting on their behalf. We've been working directly this year with First Book, a nonprofit social enterprise that has distributed...
Read more → 10 Feb 2016
Posted by Donna DeClemente 
Well Super Bowl 50 is now history. The Denver Broncos won. They beat the Carolina Panthers 24-10. Peyton Manning said throughout Super Bowl week that it has been the Broncos’ "bruise-inflicting, quarterback-rattling defense that got us here, let’s just make that clear." And he was so right. Cam Newton...
Read more → 20 Jan 2016
Posted by Donna DeClemente 
The road to SuperBowl 50 continued last weekend with four great playoff games that left us with four teams in the running. All four where the home teams, unlike the weekend before that made history when all four away teams won. The Green Bay Packers almost got away with an upset when Aaron Rodgers...
Read more → 13 Jan 2016
Posted by Donna DeClemente 
In last weekend's wild-card round, we had a bit of NFL history. For the first time all four road teams won in the same playoff weekend. All those hometown fans in Washington D.C., Minneapolis, Cincinnati and Houston were disappointed to see their team's season end. The fans of the Cincinnati Bengals...
Read more → 30 Dec 2015
Posted by Donna DeClemente 
Tomorrow is New Year's Eve. I hope 2015 was good to you and that you’ve been enjoying this holiday season. My end-of-the-year tradition is to write my last post as a review of what I’ve written during the past year. So here’s a look back at some of the top posts from this blog that I felt reflected...
Read more → 09 Dec 2015
Posted by Donna DeClemente 
Many brands decide to run holiday promotions that include a donation component as a way of giving back. This season one of our clients, PostNet, aims to encourage acts of kindness with the launch of the #PostNetMerrymakers campaign. Now through December 31, people can enter for a chance to win a $5,000...
Read more → 02 Dec 2015
Posted by Donna DeClemente 
The calendar has turned to December, the last month of the year, and the holiday season is now in full swing. So for this month I'll be writing here about holiday promotions that we're working on as well as others that are of interest. This promotion caught my attention just yesterday. Honda has always...
Read more → 18 Nov 2015
Posted by Donna DeClemente 
I grew up in a mostly Italian family in New York were we had an early pasta dinner every Sunday and the morning always started out with Frank Sinatra records playing on the stereo. So when I saw this promotion that is celebrating what would have been Frank Sinatra's 100th birthday I couldn't resist "spreading...
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