12 Nov 2015
Posted by Donna DeClemente 
I just got back from Chicago where I attended the BAA’s 37th Annual Marketing Law Conference which wrapped up on Wednesday, Nov 11th. The organization (Brand Activation Association) broke another attendance record with over 760 attendees who ranged from leading regulators, legislators, corporate counsel,...
Read more → 14 Oct 2015
Posted by Donna DeClemente 
This week I'm continuing with the zombie theme that I started last week with this post titled "Here's two zombie inspired Halloween Promotions". This new campaign from PostNet aims to help small businesses survive the zombie apocalypse and ties into the very popular TV series, "Walking Dead" that...
Read more → 07 Oct 2015
Posted by Donna DeClemente 
Bawls Guarana has partnered with Paramount Pictures in anticipation of the upcoming theatrical release of "Scouts Guide to the Zombie Apocalypse". Just in time for Halloween, the movie will be out on October 30 which is about three Boy Scouts who join forces with a tough cocktail waitress to save their...
Read more → 30 Sep 2015
Posted by Donna DeClemente 
We get asked quite often whether or not "Official Rules" are need for a specific promotion. Some clients and prospects think that it's only a small "giveaway" and it doesn't include a major prize, so why not? Recently I was asked this question from a long-time client and when I reviewed what they...
Read more → 16 Sep 2015
Posted by Donna DeClemente 
This is a guest post written by Alex Ditty, Client Operations Manager at SEEN. You can read more posts written by Alex on their blog. Sweepstakes and contests are smart and effective ways to engage your community and promote your brand. At SEEN, there have been hundreds of brands across a wide variety...
Read more → 26 Aug 2015
Posted by Donna DeClemente 
Most of you who know me and follow my blog know that I'm a big pet lover. I now have two dogs, and two cats, I've spoken at or attended most all of the BlogPaws Social Media Conferences and one of my daughters is in veterinary school. So this week I came across this pet-related promotion that I thought...
Read more → 19 Aug 2015
Posted by Donna DeClemente 
Chipotle Mexican Grill is currently running a new mobile-optimized game and sweepstakes called the “Friend or Faux Sweepstakes”. It not only provides entrants with a chance to win free Chipotle for a year, but also gives each entrant a Buy-One-Get-One (“BOGO”) coupon for a free Chipotle item...
Read more → 12 Aug 2015
Posted by Donna DeClemente 
It appears that more and more companies are asking people to take a "selfie" and post it to their social media accounts in order to enter a sweepstakes or contest for a chance to win. The word "Selfie" and the art of taking a photo of yourself has become extremely popular all over the world and across...
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