13 Jan 2016
Posted by Donna DeClemente 
In last weekend's wild-card round, we had a bit of NFL history. For the first time all four road teams won in the same playoff weekend. All those hometown fans in Washington D.C., Minneapolis, Cincinnati and Houston were disappointed to see their team's season end. The fans of the Cincinnati Bengals...
Read more → 30 Dec 2015
Posted by Donna DeClemente 
Tomorrow is New Year's Eve. I hope 2015 was good to you and that you’ve been enjoying this holiday season. My end-of-the-year tradition is to write my last post as a review of what I’ve written during the past year. So here’s a look back at some of the top posts from this blog that I felt reflected...
Read more → 09 Dec 2015
Posted by Donna DeClemente 
Many brands decide to run holiday promotions that include a donation component as a way of giving back. This season one of our clients, PostNet, aims to encourage acts of kindness with the launch of the #PostNetMerrymakers campaign. Now through December 31, people can enter for a chance to win a $5,000...
Read more → 02 Dec 2015
Posted by Donna DeClemente 
The calendar has turned to December, the last month of the year, and the holiday season is now in full swing. So for this month I'll be writing here about holiday promotions that we're working on as well as others that are of interest. This promotion caught my attention just yesterday. Honda has always...
Read more → 18 Nov 2015
Posted by Donna DeClemente 
I grew up in a mostly Italian family in New York were we had an early pasta dinner every Sunday and the morning always started out with Frank Sinatra records playing on the stereo. So when I saw this promotion that is celebrating what would have been Frank Sinatra's 100th birthday I couldn't resist "spreading...
Read more → 12 Nov 2015
Posted by Donna DeClemente 
I just got back from Chicago where I attended the BAA’s 37th Annual Marketing Law Conference which wrapped up on Wednesday, Nov 11th. The organization (Brand Activation Association) broke another attendance record with over 760 attendees who ranged from leading regulators, legislators, corporate counsel,...
Read more → 14 Oct 2015
Posted by Donna DeClemente 
This week I'm continuing with the zombie theme that I started last week with this post titled "Here's two zombie inspired Halloween Promotions". This new campaign from PostNet aims to help small businesses survive the zombie apocalypse and ties into the very popular TV series, "Walking Dead" that...
Read more → 07 Oct 2015
Posted by Donna DeClemente 
Bawls Guarana has partnered with Paramount Pictures in anticipation of the upcoming theatrical release of "Scouts Guide to the Zombie Apocalypse". Just in time for Halloween, the movie will be out on October 30 which is about three Boy Scouts who join forces with a tough cocktail waitress to save their...
Read more →