24 Aug 2009
Posted by Donna DeClemente Here's a new a user-generated contest that all of us small businesses wish that we could win. American Express has teamed with NBC Universal to launch this integrated campaign called Shine a light which invites people to share a story about a small business that they feel is inspiring its community...
Read more → 14 Aug 2009
Posted by Donna DeClemente Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article about this here on the Examiner. Oh by the way, I think I forgot to announce here that I recently became the Social...
Read more → 12 Aug 2009
Posted by Donna DeClemente Today I continued writing on the Lipsticking blog more about some of this year's back-to-school marketing campaigns. Last week I wrote this post on back-to-school marketing and specifically about the campaign that JC Penny has rolled out this year. I also wanted to write about what Sears is doing...
Read more → 09 Aug 2009
Posted by Donna DeClemente Well I've neglected my blog all week because I've been on vacation with my family. We've been down in Myrtle Beach staying with my parents and also visiting with my sisters and their family. We'll be heading home tomorow, Monday morning. It's been great to get away and see my family,...
Read more → 29 Jul 2009
Posted by Donna DeClemente It's Wednesday, therefore it must be Lipsticking. Yes it's my guest blogging day over at the Lipsticking blog so I'd like to inform my readers here of what I wrote over there. For those of you that may be a bit younger than I and don't quite get the first sentence, it's a reference...
Read more → 27 Jul 2009
Posted by Donna DeClemente Promotions on Facebook pay off for brands according to a post written last week on the Inside Facebook blog. It appears Starbucks, with now over 3.7 million fans, recently passed Coca-Cola to become the the most popular brand on Facebook. How'd they do it? The blog states "A good combination...
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