31 Oct 2009
Posted by Donna DeClemente I first used the term Social Sweeps in early 2008 when I wrote a post on this blog which was about interactive promotions combined with social media. Today I define Social Sweeps as any interactive promotion, such as a sweepstakes, contests, giveaways, or coupons that integrate with at least one social...
Read more → 07 Oct 2009
Posted by Donna DeClemente I wanted to write this post about Lane Bryant's new social networking site, Inside Curve, since my colleague over at the American Sweepstakes & Promotion Company brought it to my attention. He's managing the sweepstakes promotion that is part of the launch campaign of the new site. So since...
Read more → 30 Sep 2009
Posted by Donna DeClemente Again it's Wednesday and my day to be a guest blogger on the Lip-sticking blog. Since Yvonne DiVita, the founder and leader of the Lip-sticking blog, also writes a pet blog called Scratchings & Sniffings which is sponsored by Purina, Yvonne gets many requests to write about anything related to pets....
Read more → 27 Sep 2009
Posted by Donna DeClemente The health care reform conversation is everywhere these days. No matter what side of the fence you sit, it's hard not to get in the discussion. I sat down and read the Sunday paper this morning, which is the only day anymore I even look at a printed edition, and the topic dominated both the national...
Read more → 24 Aug 2009
Posted by Donna DeClemente Here's a new a user-generated contest that all of us small businesses wish that we could win. American Express has teamed with NBC Universal to launch this integrated campaign called Shine a light which invites people to share a story about a small business that they feel is inspiring its community...
Read more → 14 Aug 2009
Posted by Donna DeClemente Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article about this here on the Examiner. Oh by the way, I think I forgot to announce here that I recently became the Social...
Read more → 12 Aug 2009
Posted by Donna DeClemente Today I continued writing on the Lipsticking blog more about some of this year's back-to-school marketing campaigns. Last week I wrote this post on back-to-school marketing and specifically about the campaign that JC Penny has rolled out this year. I also wanted to write about what Sears is doing...
Read more → 09 Aug 2009
Posted by Donna DeClemente Well I've neglected my blog all week because I've been on vacation with my family. We've been down in Myrtle Beach staying with my parents and also visiting with my sisters and their family. We'll be heading home tomorow, Monday morning. It's been great to get away and see my family,...
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