24 Aug 2016
Posted by Donna DeClemente 
This year we've seen a trend in implementing sweepstakes into mobile apps. More and more apps have been developed and are being downloaded. So by incorporating a sweepstakes into an app it provides an added incentive for the person to download the app and start using it. Yahoo's Flurry anaytics recently...
Read more → 09 Mar 2016
Posted by Donna DeClemente 
I am not a gamer, but some of my younger friends and family members are, and they're part of a huge market. The global gaming market is predicted to hit $93 billion by 2019 and should continue growing at least for the rest of the decade. That's the latest assessment from PricewaterhouseCoopers from in it's...
Read more → 16 Dec 2015
Posted by Donna DeClemente 
Here's another holiday promotion that we're helping our friends over at Experience Kissimmee run right now. Their "Snowy Holiday" Sweepstakes is bringing a winter wonderland to Florida. Funny, because we have no signs of snow here in the northeastern part of the country and it looks like we won't be having...
Read more → 04 Nov 2015
Posted by Donna DeClemente 
This year we have been assisting more and more clients with text-to-win sweepstakes promotions. It's an easy way for consumers to enter, especially when they are at an event or at a store location. When they do this you gain their mobile phone number and they are then automatically subscribed to your...
Read more → 19 Aug 2015
Posted by Donna DeClemente 
Chipotle Mexican Grill is currently running a new mobile-optimized game and sweepstakes called the “Friend or Faux Sweepstakes”. It not only provides entrants with a chance to win free Chipotle for a year, but also gives each entrant a Buy-One-Get-One (“BOGO”) coupon for a free Chipotle item...
Read more → 18 Feb 2015
Posted by Donna DeClemente 
Enough is enough already! Another blast of arctic cold is supposed to swoop down on us this week and bring sub-zero temperatures back along with more snow! It's been hitting a good portion of this country this month, but those of us in New York and New England have seen the worst of it with Boston breaking...
Read more → 19 Nov 2014
Posted by Donna DeClemente 
The holiday season is upon us and many marketers are already in full force. Not only can I tell by watching TV, but my email box has been filling up with messages about holiday recipes, black Friday sales and various gift ideas. According to a recent poll by Experian Marketing Services, email marketing...
Read more → 12 Nov 2014
Posted by Donna DeClemente 
"Digital is the conduit of consumer touch points. It has become the sand on how we connect with consumers. Consumers have become the marketing media. Devices make it possible, but they still need the personal connection to make it happen." This is what Linda Goldstein from Manatt, Phelps & Phillips,...
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